Warren-based Art Van Furniture will launch its ArtVantage Signature credit card on Friday. Created to reward customers with special services, discounts, and financing options, the card is also the company’s first loyalty program.
“We built amazing perks into our new ArtVantage Signature card to reward our loyal customers,” says Ron Boire, president and CEO of Art Van Furniture. “This is our way of thanking them for allowing Art Van to be a part of their homes, and their lives, for 60 years. A familiar face will help us launch this program. David Van Elslander, the youngest son of our founder, Art Van Elslander, will serve as our brand ambassador.”
Customers will earn rewards and escalating red, gold, platinum, and black card perks the more they use the card. Special services include free design consultations, discounts on products and delivery, and warranty upgrades.
Art Van Furniture and Art Van PureSleep mattress showrooms will host a pajama party and breakfast in bed promotion on Saturday from 9 a.m.-1 p.m. and Sunday 11 a.m.-1 p.m. to celebrate the kickoff. Guests can shop in their sleepwear while enjoying coffee and doughnuts and receive free pillows when they take the retailer’s rest test.
The card will be available at all Art Van Furniture and mattress stores in Michigan, the Chicago area, Indiana, Ohio, Missouri, Iowa, and at artvan.com.