The Real Brokerage Launches in Michigan

The Real Brokerage Inc., an international technology-powered real estate brokerage based in New York City, announced it is launching operations in Michigan, which brings its total operations coverage to 37 U.S. States, the District of Columbia, as well as Canada.
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The Real Brokerage, a technology-powered real estate brokerage in New York City, announced it is launching operations in Michigan. // Courtesy of The Real Brokerage
The Real Brokerage, a technology-powered real estate brokerage in New York City, announced it is launching operations in Michigan. // Courtesy of The Real Brokerage

The Real Brokerage Inc., an international technology-powered real estate brokerage based in New York City, announced it is launching operations in Michigan, which brings its total operations coverage to 37 U.S. States, the District of Columbia, as well as Canada.

As part of the expansion, Real has appointed Nick Coppola as principal broker for Michigan. He is a real estate industry professional with over 30 years of experience, including 15 years with Keller Williams and as a managing broker for Real Estate One.

“I was searching for an opportunity that would allow me to give back to the business and to my agents,” says Coppola. “In Real, I saw a business model that combined a philosophy of being kind and helping other people with technology that would allow agents to scale and grow their business. It helps build a real future in the industry, while allowing me to support more agents than I could in a traditional model.”

Real uses innovative technology and tools, revenue sharing, and better commission splits. The company currently employs more than 2,450 agents. It offers an 85/15 split with agents and primarily makes its revenue from transaction fees.

“Real has expanded across the Midwest in recent months, and Michigan adds to that expansion,” says Tamir Poleg, co-founder and CEO of Real. “Michigan is another growth market in real estate, with a good balance of urban and rural. We see Nick playing a key role and he can help set Real up for success with a wide range of agents and clients.”

Also joining Real in Michigan is DMA Real Estate Team, led by David Mueller. Mueller is veteran of the real estate industry, serving at both independent brokerages and Keller Williams, where he stayed for 15 years.

“Real is positioned to set agents and brokers for successful careers in the industry,” says Mueller. “Its business model reflects the direction that the industry is headed. I was also drawn to Real’s ‘work hard, be kind’ motto because that is how I have always believed in doing business.”

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