Auburn Hills-based Stellantis has named Tim Kuniskis head of its American brands and North America marketing and retail strategy. He reports to Stellantis CEO Antonio Filosa.
In this newly created role, Kuniskis will work across the brand portfolio to further build and enhance the connections customers have with the company’s products, marketing efforts, and dealer network in the region.
Kuniskis retains his position as CEO of the Ram brand, and each of the current brand CEOs will continue driving their respective brands.
“Connecting with our customers, delivering the products and experiences they want, is critical to reaching our full potential,” says Filosa. “Tim has proven time and time again that he is masterful at building brands that reach the heart and soul of the customer. We will leverage his energy, his strategic mindset, and his competitive spirit to supercharge all our brand activities.”
Stellantis also is bringing back its performance division, Street and Racing Technology (SRT), under the leadership of Kuniskis. The move is designed to unify high-performance engineering across Chrysler, Dodge, Jeep, and Ram under a single, dedicated identity.
Consolidating the best performance engineering talent from across the four American brands, the SRT division is expected to deliver vehicles that push the boundaries of power, aerodynamics, handling, and technology, on both the street and the track, ensuring enthusiasts get the power, precision and passion they expect.
“We’re getting the band back together,” says Kuniskis. “SRT is another box we needed to check as we head into a product launch cadence enabling more performance than we’ve ever seen before. We’re working with our product development and technology organization to select the best engineers in powertrain and vehicle dynamics to build a team worthy of the SRT name.”
The newly reestablished SRT performance division will oversee Direct Connection and North American motorsports initiatives under Chrysler, Dodge, Jeep, and Ram, including participation in the NHRA and Ram’s recently announced plans to return to the NASCAR Truck Series in 2026.
