Rocket Money, part of Rocket Cos. in Detroit, has launched Rowan, an AI agent that monitors consumer finances and even acts on their behalf, all through text messaging.
Powered by Anthropic, Rowan watches spending around the clock. When it spots a way to save, it sends a text.
The consumer replies in plain language and Rowan handles the rest. It can renegotiate recurring bills, cancel subscriptions, and create automated savings transfers.
“What we’ve built with Rowan wasn’t possible even 12 months ago,” says Aaron Dignan, vice president of agentic products at Rocket Money. “It finds the money slipping through the cracks, the forgotten subscriptions, the bills that creep up, and it actually does something about them. That’s the difference between knowing and acting.”
Rowan is built on a sophisticated stack of AI agents trained with Rocket Money data. The result is a system that monitors consumer finances, applies advanced reasoning, and proactively engages to give the customer knowledge and control over their personal finances.
Rowan identifies opportunities and executes complex tasks in the real world based on a client’s instructions.
Consider a client that signs up for a free month of streaming that then goes unused. Rowan doesn’t forget, three weeks later it will send a text asking the consumer if they are enjoying the service or if they would like to cancel before incurring a charge.
If the member replies “cancel” Rowan contacts the service, cancels the trial, and confirms when it is done. One word, no logging in, no lengthy conversations and no hold music.
Maybe someone wants to save money while still enjoying their morning coffee. They simply text Rowan: “Every time I buy a coffee, round up to the nearest dollar and put the extra change in my high-yield savings account.”
Rowan sets up the process. From that moment forward, every coffee purchase triggers an automatic rounding and transfer.
The process is a leap from passive to proactive financial management, going from “here’s what you spent” to “here’s how I can help,” according to Rocket Money.
The system is also constantly improving. When Rowan encounters something unexpected, such as a subscription service with an unusual cancellation flow, it learns. It diagnoses the issue, finds a solution, and deploys it across the entire system. Each edge case solved becomes a permanent improvement for every consumer.
“This architecture moves us from ‘this is cool’ to ‘this is incredibly powerful and can help me maximize my money,” says Chase Adams, vice president of AI engineering at Rocket Money. “We built it with adaptable agents where you need flexibility and strict code where you need certainty, and our team is engaged throughout to provide human verification.”
Rowan is available to select Rocket Money subscribers now as part of a new Premium Plus tier, with broader availability coming later this year.
For more information, please visit rocketmoney.com.
