Detroit-based StockX has released its Big Facts: Brands Making Moves report on the fastest-growing brands on its platform. The results show Saucony has dethroned Asics as the top sneaker.
The report compares global StockX sales from January through June 2026 against the same period in 2025, and for the first time includes early data from StockX Listings, the company’s recently launched marketplace for used sneakers, vintage apparel, and more.
“Jordan is showing signs of recovery, and at the same time, interest remains diversified enough to push a name like Saucony to the top of the sneaker list,” says Greg Schwartz, CEO of StockX. “That kind of brand range is the real story, and it’s even more fitting that this is also the first Big Facts report where we can show demand across both new and used products.
“Consumers today aren’t only chasing the next drop — they want the archive as much as the new release. With StockX Listings, and our most recent addition, StockX Live, we’ve given them a way to do that under one roof with the same protections and trust that has always been core to our experience.”
Key highlights from the report:
Saucony dethrones Asics, and Vans’ growth supports a broader skate boom. Saucony (+239 percent) is the fastest-growing sneaker brand on StockX, ending Asics’ two-year run at No. 1. The ProGrid Omni 9 powered the jump, with additional support from the ProGrid Triumph 4. Right behind Saucony is Vans (+238 percent), where the story is about price as much as volume: average resale prices climbed from $102 to $180 and the brand’s average price premium moved from +12% to +69%. After several years of the low-profile trend living in the running and soccer archives, it’s skate’s turn — a read reinforced by Supreme’s return to growth and Palace’s 47% jump in apparel.
Jordan sneakers are recovering. Jordan ranks as the No. 9 fastest-growing sneaker brand with 6 percent sales growth. That might read modest, but Jordan is the second-largest sneaker brand on StockX, so 6 percent equates to tens of thousands of additional trades. Average prices ticked up 5 percent as well. Retros led the way, with the Jordan 5 Retro Wolf Grey, Jordan 11 Retro Gamma Blue, and Jordan 4 Retro Black Cat ranking as the brand’s top-selling releases of the first half of 2026.
A soccer-centric summer boosts apparel brands. Helped by jersey sales as well as other hits like its viral Chinese New Year track jackets, Adidas (+687 percent) is the No. 2 fastest-growing apparel brand. Its average resale price also rose from $122 to $153 and its average price premium swung from roughly flat to +23%. Palace (+47 percent) rounded out the top five list on a similar note, with its average price premium expanding from +9 percent to +81 percent on the strength of soccer-rooted collabs with Nike. Outside of soccer, the No. 1 fastest-growing apparel brand was Godspeed, up 1,603 percent and moving from hundreds of trades to thousands in a single year.
Supreme is back. Supreme apparel sales rose 19 percent year-over-year while average price premiums jumped from 11 percent to 41 percent. The brand also holds six of the 10 best-selling apparel releases on StockX in H1 2026, five of them box logo releases.
Watch brands dominate accessories. Three of the five fastest-growing accessories brands on StockX are watchmakers. Timex leads the category at +260 percent, supported by renewed interest in its multi-year collaboration with Maison Margiela MM6 as well as a collection with streetwear brand Noah. Swatch follows at No. 2 (+128 percent), where the story traces almost entirely to the Swatch x Audemars Piguet collaboration that dropped in May 2026: average sale prices went from $324 to $825. Casio (+60 percent) took the No. 5 spot.
Trading card values surge. Eight of the top 10 best-selling brands in the category saw both their average price and average price premium increase in 2026, and several also posted sales growth. Pokémon average resale prices rose 34% while its premium climbed from +91 percent to +158 percent; Disney Lorcana prices jumped 444 percent; and Bowman rose 77 percent on 170 percent sales growth.
The report also includes a first look at trends and insights from StockX Listings, the company’s new marketplace for vintage and used sneakers, apparel, and accessories. In the first weeks after its launch on June 24, StockX Listings saw thousands of sales across nearly 3,000 unique products and 200 brands.
Early standouts include a used Louis Vuitton Keepall Bandouliere Monogram Macassar 55 at $2,100 and a Nike Air Yeezy 2 Pure Platinum at $1,750. Buyers are also finding value: top-selling sneakers on Listings are priced 24% to 31% below the average price for the same brand-new pair on StockX’s Verified marketplace. The top-selling sneakers on Listings are the Jordan 11 Retro Gamma Blue (2025), Jordan 4 Retro White Cement (2025), and Jordan 5 Retro Wolf Grey (2026).
For more information on the report, visit here.
In Related News: Replay Sports Cards, America’s first national franchise dedicated exclusively to the hobby, is expanding its live-commerce presence on StockX. It launched on the company’s new StockX Live platform on Aug. 16. Replay is bringing its community-driven live-selling experience to StockX Live while introducing Pokémon auctions alongside traditional sports card offerings.
“We’re excited to bring Replay to StockX Live and introduce our community to another way to experience the hobby,” says Mike Martin, co-founder of Replay Sports Cards. “Between sports cards, Pokémon, Disney, and other areas of the trading card hobby, StockX has built a trusted marketplace around the products people are passionate about, and this partnership gives us another opportunity to connect with collectors in a live, interactive way.”
For more information about Replay Sports Cards and its franchise opportunities, visit here.
