Priority Health and Kroger Health Partner on Co-branded Medicare Plans

Priority Health, a nationally recognized nonprofit health plan based in Grand Rapids with offices in Southfield, and Kroger Health, the health care division of The Kroger Co., have announced the launch of two co-branded Medicare plans with benefits and services that address an individual’s whole-health needs and well-being.
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Fresh produce in paper grocery bag inside kitchen
Through these two co-branded plans that provide financial support for groceries and health-related items, eligible members will reduce their monthly out-of-pocket costs and achieve a balanced and nutritious diet. // Stock Photo

Priority Health, a nationally recognized nonprofit health plan based in Grand Rapids with offices in Southfield, and Kroger Health, the health care division of The Kroger Co., have announced the launch of two co-branded Medicare plans with benefits and services that address an individual’s whole-health needs and well-being.

“We’re excited to offer these co-branded plans with Kroger to our Medicare members in southeast Michigan,” says Samia Brown, director of senior markets and product development at Priority Health, which has more than 1.2 million members.

“We know nutrition impacts one’s health and well-being, especially our senior population. At Priority Health, we’re always looking for ways to better serve our members and provide tangible resources and incentives that will help them live their healthiest lives possible.”

The two co-branded plans, PriorityMedicare + Kroger PPO as well as PriorityMedicare D-SNP + Kroger HMO, will be available in eight counties in southeast Michigan beginning in January 2023. This counties included are Genesee, Ingham, Livingston, Macomb, Oakland, Saginaw, Washtenaw, and Wayne.

Eligible members enrolled in one of these plans will have benefit allowances that can be used at Kroger stores to buy nutritious food as well as health and wellness items. Both plans also offer a no-cost Boost membership which includes fuel points per $1 spent, digital coupons, the ability to order groceries online, next-day grocery delivery, and more.

“Our collaboration with Priority Health allows us the ability to offer seniors in our Michigan communities access to affordable, high-quality health care services. Additionally, we can provide preventative care using food as medicine through enhanced nutrition and OTC benefits,” says Jim Kirby, chief commercial officer at Kroger Health.

Addressing social determinants of health is just as critical to overcoming health disparities and improving care outcomes for all. Through these two co-branded plans that provide financial support for groceries and health-related items, eligible members will reduce their monthly out-of-pocket costs and achieve a balanced and nutritious diet.

For more details about these health plan benefits and Priority Health’s Medicare plans, consumers can call (888) 389-6648, which is available 8 a.m. to 8 p.m. seven days a week or click here.

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