DraftKings and Live! Hospitality & Entertainment are opening the country’s first Sports & Social DraftKings venue this fall in the former McCormick and Schmick’s seafood restaurant at the southwest side of Somerset Collection South in Troy.
In July 2021, DraftKings and Sports & Social announced a strategic relationship to create a unique food, beverage, and entertainment experience. The collaboration pairs Live! Hospitality & Entertainment’s market experience in operating dining and entertainment venues with DraftKings’ sports gaming platforms.
Other Sports & Social DraftKings venues are planned for Atlanta, Chicago, Miami, Philadelphia, Pittsburgh, St. Louis, and other cities.
The stand-alone location next to Somerset South will offer an upscale live sports viewing and wagering experience with a 32-foot LED media wall and gameday watch parties.
Guests will be able to access DraftKings’ mobile platforms to play daily fantasy sports and wager on sports from their mobile devices, including football, basketball, baseball, golf, MMA, soccer, tennis, and more. At the same time, multiple games will be broadcast live.
“We are thrilled to debut the first-ever Sports & Social DraftKings and offer customers in Michigan our innovative mobile sportsbook app with an exciting in-person experience,” says Michael Kibort, senior director, retail sportsbooks at DraftKings. “We believe we have created a premier dining, sports, and entertainment destination for fans to enjoy.”
Food and beverage-focused events will be held throughout the week, including a brunch experience on Saturdays and Sundays with table drinks and menu items such as Chicken and Bliss, avocado toast, and breakfast skillets. Beverage options include curated cocktails, specialty drinks, including a signature Crush selection, and a variety of local and national beers.
“DraftKings is an industry leader in sports and entertainment, and we are incredibly excited to be working with them on this new collaboration for Sports & Social,” says Reed Cordish, principal of The Cordish Cos. In Baltimore and CEO of Live! Hospitality & Entertainment. “We are creating a new standard for dining and sports entertainment with Sports & Social DraftKings.”
The 10,400 square-foot space will include live music and entertainment will be available multiple days a week, an exclusive DraftKings Lounge that can be utilized for private parties and events, and a dog-friendly outdoor patio offering room for diners and live music performers.
There’s also a wide variety of social games, such as skeeball, hoops, Beirut, foosball, shufflepuck, and arcade games.
“We are honored that Sports & Social DraftKings has chosen to establish its first U.S. location at Somerset Collection,” says Nate Forbes, managing partner of The Forbes Co. in Southfield. “Our guests travel from across Michigan, the Midwest, and Canada to experience many brands that are exclusive to Somerset Collection, and we are thrilled that this venue will give them another reason to make this region a destination.”
Sports & Social DraftKings venues, which are being designed by ICRAVE, a strategy, design, and development firm, looks to fill a niche by providing a premier sports and entertainment experience.
Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish, and Paul Liberman, DraftKings is a vertically integrated sports betting operator that has a presence in 17 countries.
Live! Hospitality & Entertainment is one of the largest and most successful developers and operators of restaurant and entertainment concepts in the United States.
For more information about Sports & Social DraftKings in Troy, including employment opportunities, click here.