Mopar Charges into SEMA with New Custom Electric Concept Vehicles

The future of Auburn Hills-based automaker Stellantis will be on display this week at the Specialty Equipment Market Association (SEMA) Show in Las Vegas with new electric concept vehicles and hundreds of performance parts and accessories from Mopar.
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The electric Dodge Charger Daytona SRT Concept will be on display at the SEMA show in Las Vegas. // Courtesy of Dodge
The electric Dodge Charger Daytona SRT Concept will be on display at the SEMA show in Las Vegas. // Courtesy of Dodge

The future of Auburn Hills-based automaker Stellantis will be on display this week at the Specialty Equipment Market Association (SEMA) Show in Las Vegas with new electric concept vehicles and hundreds of performance parts and accessories from Mopar.

Among the standouts is the electric Jeep CJ Concept, the Ram 1500 TRX Gold Shot Concept, the Ram 1500 Backcountry X Concept, and the electric Dodge Charger Daytona SRT Concept.

“With a spotlight on electrification, Mopar is in a great position to fully enhance the customer experience with quality-tested, factory-backed parts and accessories,” says Mark Bosanac, North America senior vice president of Mopar service, parts, and customer care.

“The Jeep CJ Surge concept explores a future zero-emission propulsion system kit and supports the Jeep brand’s mission to become the leading electrified SUV brand in the world. Separately, our Ram 1500 Backcountry X and TRX Gold Shot concepts showcase a truckload of innovative Mopar accessories for our award-winning full-size trucks.”

Jeep CJ Surge Concept is custom designed and engineered to explore an efficient battery-electric propulsion system for classic Jeep models, the Jeep CJ Surge “electromod” concept allows Mopar designers and engineers to gain a better understanding of potential battery-electric vehicle (BEV) parts kit applications, leading to a future propulsion-system offering for enthusiasts to build or convert classic and current cars and trucks into zero-emission vehicles.

The Ram 1500 TRX Gold Shot concept transforms the apex predator of the production truck world into a custom high-performance toy hauler for the motocross enthusiast. Built on the 702-horsepower Ram 1500 TRX, the Satin Bitter Yellow/Satin Black concept carries TRX side graphics and brings the proven high-speed capability and durability to arrive at the off-road trails in record time.

For the truck owner who is serious about combining work and play, the Ram 1500 Backcountry X Concept builds on the class-exclusive RamBox cargo management system with custom-designed RamPack and RamRack features that significantly increase the secure storage space without compromising the functionality of the pickup bed.

the Dodge Charger Daytona SRT is a concept that Dodge says reimagines what a battery-electric vehicle (BEV) can be. It offers a glimpse at the brand’s electric future through a vehicle that drives like a Dodge, looks like a Dodge, and sounds like Dodge.

A new propulsion system drives the Charger Daytona SRT Concept with performance that exceeds the Dodge brand’s famed SRT Hellcat engine, accompanied by an industry-first BEV exhaust sound.

The concept’s modern exterior styling incorporates subtle Dodge heritage cues while also exceeding aerodynamic targets. Interior design elements connect to create a driver-centric, immersive experience through sounds, displays, and lighting features that change inside and out at the push of a button.

Other Mopar concepts making their SEMA debuts are additional custom vehicles from Jeep including:

  • Jeep Gladiator D-Coder Concept
  • Jeep Grand Cherokee Trailhawk 4xe Concept
  • Jeep ’41 Concept
  • Jeep Wrangler 4xe Birdcage Concept
  • Jeep Wrangler Magneto 2.0 Concept
  • Jeep Wrangler Rubicon 392 – 20th Anniversary Concept

In addition, two new customized vehicles from Mark Worman, legendary Mopar enthusiast and star of Motor Trend’s “Graveyard Carz,” also will be making their debuts at the 2022 SEMA Show. They include:

  • 1970 Dodge Challenger TA, painted Vitamin C Orange and powered by a Hellcrate Redeye 6.2-liter supercharged HEMI V-8 crate engine.
  • 1971 Plymouth Barracuda, painted factory B5 Blue and powered by a 426-cubic-inch HEMI V-8.

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