Mici Italian, a Denver-based fast casual restaurant franchise, will enter the metro Detroit market with the addition of 25 units over the next decade.
In the span of a few months, Mici has secured commitments with new franchisees to open more than 50 locations in Detroit, Phoenix, and Texas. The brand also operates seven corporate-owned locations in the Denver and Colorado Springs areas.
The expansion in metro Detroit will be led by restaurant operators Salem and Youssef Najjar and Yosef Manson of SERVE Hospitality. Founded in 2019, Novi-based SERVE Hospitality is one of the largest franchisees of Tropical Smoothie Cafes in the Midwest (38 total locations in Michigan, Wisconsin, and Illinois).
“Thanks largely to the key operational innovations Mici has developed to make its restaurants efficient, inexpensive, and easy to run, the brand is well on its way to doubling its size by the end of 2022,” says Matt Stanton, chief growth officer of Mici.
To that end, Mici has promoted Joe Melton, an industry leader, to the position of COO. He was senior vice president of operations.
Mici’s artisanal menu offers classic Italian fare steeped in generations of Miceli-family history, all prepared quickly for those who don’t always have the time or money to prepare a full Italian dinner.
The brand’s streamlined menu specializes in pizza, pasta, salad, and gelato, and each location offers minimal wait and delivery times thanks to high-efficiency kitchen operations.
“Our multi-unit agreements will allow us to catch fire in record time,” says Elliot Schiffer, CEO of Mici. “It’s important for us to target the right franchisees, and our large-scale investors have brought quality insights to the table that will allow us to keep growing the brand responsibility.”
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