Little Caesars in Detroit, the third largest pizza chain in the world, and the NFL today announced a multi-year partnership that names Little Caesars as the Official Pizza Sponsor of the National Football League.
As one of Little Caesars highest-profile partnerships to date, the collaboration will continue to build on the company’s growth over the past several years. Terms of the deal were not disclosed.
“We’re thrilled to welcome Little Caesars to the NFL family,” says Renie Anderson, chief revenue officer and executive vice president of NFL Partnerships. “With a focus on quality and convenience, Little Caesars offers unmatched value for our fans, and we look forward to working together to positively impact communities across the United States.”
The deal comes about a month before the start of team training camps, the annual unofficial kickoff of the NFL season. The agreement will offer Little Caesars a set of exclusive marketing rights designed to connect the pizza brand with the NFL, its events, and fans.
Components of the partnership like social media games, new products, new packaging, and unique promotions will be revealed before the start of the 2022 season and continue throughout the course of the sponsorship.
“This partnership aims to enhance the fun of game day by bringing the quality and convenience Little Caesars is known for to NFL fans across the country,” says Dave Scrivano, president and CEO of Little Caesars.
Both organizations have a long history of giving back to the community, and the partnership also includes a charitable giving component. The Little Caesars Love Kitchen, a big rig pizza kitchen on wheels, will visit key NFL event cities throughout the year. The Little Caesars Love Kitchen has been serving the homeless and hungry since 1985 and has served nearly 4 million people in North America.
Little Caesars will partner with the NFL to bring the charitable giving program to key National Football League event cities and provide ongoing post-event community support, including around the 2024 NFL Draft which will take place in downtown Detroit, where Little Caesars is headquartered.
Little Caesars was founded by Mike and Marian Ilitch in 1959 as a single, family-owned restaurant in Garden City. Today, Little Caesars is the third largest pizza chain in the world, with stores in each of the 50 U.S. states and 27 countries and territories.
With more than 60 years of experience in the $145 billion worldwide pizza industry, Little Caesars is continually looking for franchisee candidates to join its team in markets around the world. In addition to providing the opportunity for entrepreneurial independence in a franchise system, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesars.