Lansing-based web hosting and digital commerce solution provider Nexcess has introduced Advanced Auto Scaling to protect websites from heavy concurrent traffic and the strain it puts on eCommerce stores, particularly during the holiday season.
For online stores, having a multitude of website visitors is similar to managing long lines in a brick and mortar store, according to Nexcess. When many people line up to check out at the same time, new registers will open to ease the flow and keep consumers engaged instead of enraged.
Nexcess’ Advanced Auto Scaling is a feature that adds resources to accommodate bursts in high concurrency traffic when needed. As a result, product pages and checkouts remain fast and crash-proof, helping reduce cart abandonment while providing a consistent customer experience, the company says.
“While significant traffic is a good problem to have, if you’re not prepared to handle it, you may lose a customer for life,” says Chris Lema, vice president of product at Nexcess. “Our auto scaling features made scaling automation available to everyone. Now, with Advanced Auto Scaling we provide inexhaustible resources. And we hide all the technical complexity so that you don’t have to be an expert in PHP workers or containers.”
Nexcess has provided auto scaling for free for every customer for up to 24 hours. It’s automatic and hasn’t required any user intervention. Small and medium-sized businesses and enterprises alike take advantage of the capability, but for growing businesses, there’s been both a time and resource limit with the free feature, the company says.
Highly trafficked sites and large eCommerce stores often need more resources and need them for longer. This is what drove the creation of advanced auto scale, a solution that scales infinitely as it shifts and distributes the work across multiple servers without any time constraints, Nexcess says.
Advanced Auto Scaling is available for every Nexcess customer on any of its Managed Magento, Managed WooCommerce, and Managed WordPress plans for $99 per month. If more resources are ever needed, additional containers with 10 PHP workers a piece can be added for $50 per day.
“At Nexcess, we’re focused on delivering managed content and commerce platform for SMBs and the web professionals who create for them,” says Lema. “Advanced Auto Scaling comes to the rescue when traffic surges, maintaining speed, security, and a great customer experience. Nexcess customers can promote flash sales, drive activity from a post that goes viral, or prepare for seasonal spikes like holiday shopping with no worries that their site can handle traffic when it comes their way.”
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