Johnny Was, a women’s fashion retailer that offers bohemian-style clothing and accessories, will open its newest location this summer in downtown Birmingham. The brand started in department stores and boutiques more than 30 years ago and now has 50-plus boutiques across the country.
This will be the first location in Michigan and will be at 115 S. Old Woodward Ave. The 1,400-square-foot boutique will feature nature-inspired murals, marble tables, and oak fixtures.
“The historical Birmingham Shopping District is the perfect location to debut Johnny Was in Michigan,” says Rob Trauber, CEO of Johnny Was. “It’s a great mix of upscale retail and dining, but also has beautiful tree-lined streets and architecture. When we search for a location for a boutique, we always make sure it delivers a unique shopping experience.”
In addition to clothing and accessories, the company also recently added a collection of Italian washed leather bags crafted in Florence, as well as homeware such as plates, frames, and jewelry boxes. The company’s fragrance, Talia, will also be available in perfume, oil, and candles.
“We’ve really enjoyed working with Johnny Was,” says Ingrid Tighe, executive director of the Birmingham Shopping District. “Research analysis identified Johnny Was as a great fit for Birmingham more than two years ago. With the help and hard work of CC Consulting, we were pleased that Johnny Was chose to open a store in our community.”
Downtown Birmingham has more than 300 retailers.