J.D. Power, a leader in data analytics and consumer intelligence headquartered in Troy, today announced it has acquired New Jersey-based Superior Integrated Solution Inc./Darwin Automotive (SIS), a provider of automotive finance and insurance software used by automotive dealerships. Terms of the deal were not disclosed.
Superior Integrated Solutions’ Darwin Automotive platform is employed at more than 7,700 dealerships. The leading finance and insurance menu software application supports showroom and online sales with personalized tools to select vehicle financing and protection options.
“We are focused on maximizing the value of our extensive data and analytics assets by connecting the key components of the auto industry supply chain from OEMs to dealers to consumers and empowering each link in that chain with critical intelligence, streamlined workflows and user-friendly software,” says Dave Habiger, president and CEO of J.D. Power.
“By partnering with Phillip Battista and his amazing team at Superior Integrated Solutions/Darwin Automotive, we will be well positioned to help auto dealers maximize profits while delivering a world-class customer experience.”
The technology leverages data and predictive analytics to customize offer based on a range of criteria including specific vehicle information, overall deal structure, and the situation of each customer. The acquisition enhances J.D. Power’s data, analytics, and software components that it delivers to auto dealers, original equipment manufacturers, third parties, and consumers.
“The auto industry is undergoing a historic transformation that will put powerful customer analytics and highly customized, multi-channel solutions at the center of the vehicle purchase experience,” says Phillip Battista, CEO of Superior Integrated Solutions/Darwin Automotive, who will become president of dealership technologies at J.D. Power.
Superior Integrated Solutions/Darwin Automotive senior leadership and its 88 employees will join J.D. Power and will form the base of a new dealership technologies division.
One of the first to use of big data, artificial intelligence, and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years.