Detroit Lions legend Herman Moore was announced as a new brand ambassador for Eagle Casino & Sports in Troy for the upcoming year to promote the company’s new Online Casino & Sports Book app in the state of Michigan.
“I’m excited to be a representative of this brand and for this to also be a relationship that trusts my brand,” says Moore. “I love that they asked me to get involved on the creative side and to also have a voice in how I would be portrayed and integrated within the process. This is a mutually beneficial relationship that comes with a lot of history and trust.”
As part of the agreement, Moore will appear in Detroit Lions-themed TV commercials throughout the 2022-23 NFL season as well as make appearances at Ford Field and Soaring Eagle Casino.
TV commercials were shot at Ford Field and feature Moore on the football field wearing an all-black suit, promoting the new “Made in Michigan, Made for Michigan” Online Casino & Sports Book app.
“It was important to me to represent not just the player I was with the Lions, but the businessman I have been for the past 20 years,” says Moore, founder and CEO of Team 84. “To have that embraced by the Soaring Eagle team says a lot about our relationship, which has been in place for a decade.”
In addition to commercials, Moore will make appearances at select watch parties at Soaring Eagle Casino in the Ascend Sports Book during the Detroit Lions away games and Super Bowl LVVII on Feb. 12, 2023.
“Eagle Casino & Sports is excited and proud to have our friend and partner Herman Moore as our spokesperson,” says Melinda Coffin, CEO of Soaring Eagle Properties. “We cannot think of a better fit for our ‘Made in Michigan, Made for Michigan’ Online Casino & Sports book. “We look forward to what the future holds for both Eagle Casino & Sports and Herman Moore.”
Moore has put together a family of companies operating as a full suite of services, which include manufacturing, e-commerce, employee incentives, recruiting, marketing and branding, and business intelligence platforms.
He spent 11 seasons with the Detroit Lions, from 1991 to 2001, and one with the New York Giants in 2002. He was selected No. 10 overall by the Lions in the first round of the 1991 NFL Draft.
Eagle Casino & Sports commercials will air throughout the state of Michigan during the 2022-23 NFL season. Michigan residents can download the app by visiting playeagle.com.
