Brody’s Crafted Cocktails, a purveyor of all-natural, premium, ready-to-serve craft cocktails, has announced the commencement of its 2024 expansion strategy in collaboration with Great Lakes Wine & Spirits, a family-owned wholesale distributor in Highland Park.
Brody’s spirit-based cocktails, offered in both classic and various flavors, allow consumers to uncork, pour over ice, serve, and enjoy mixology-level cocktails at home or while on the go.
The flavors include Minted Mule, Classic Mai Tai, Black Orchid, French 75, Peach Cosmo, and more.
Building on the success of three market launches in late 2023, Brody’s, based in Collingswood, N.J., places expansion at the forefront of its 2024 agenda. Additional expansion markets will be announced in the near future.
“Partnering with Great Lakes Wine & Spirits to bring Brody’s to retailers in Michigan was an easy choice for our team,” says Cristy Neunson, co-founder of Brody’s. “Their values, culture, and team align perfectly with ours, and we are looking forward to working with them.”
Brody’s cocktails, available in 375ml bottles that serve up to five cocktails each, have an alcohol by volume (ABV) ranging from 16 percent to 25 percent.
We are “excited to add Brody’s Crafted Cocktails to our portfolio of brands,” says Gary Kroll, vice president of sales at Great Lakes Wine & Spirits. “Innovation is a key element to growth, and adding to the explosive growth segment of spirits based RTDs (Ready to Drink) with Brody’s Crafted Cocktails provides our organization an excellent opportunity.”
The products are available in Michigan, Greater Philadelphia, Nevada, Iowa, West Virginia, New Jersey, New York, Massachusetts, Rhode Island, Connecticut, California, Hawaii, and Florida.
Brody’s also caters to most states through its eCommerce partner, all with a suggested retail price of $11.99-$13.99 per bottle.
For more information on Brody’s, product availability, or to make a purchase online, visit drinkbrodys.com.
