GMC and Vail Resorts Partner to Improve Guest Experiences


Detroit-based truck and SUV manufacturer GMC and Vail Resorts, a mountain resort company in Colorado, today announced they have established a partnership to provide vehicles for all onsite activations and signature resort events.

The multi-year agreement means guests and employees at the various properties of Vail Resorts will utilize GMC vehicles.

“GMC’s ‘Professional Grade’ brand and remarkable attention to design and detail are well aligned with Vail Resorts’ collection of world-class mountain resort destinations,” says Kirsten Lynch, chief marketing officer of Vail Resorts. “We’re looking forward to sharing the GMC experience with guests at our resorts through on-snow activations and complementary vehicle programs at a selection of our … lodging properties.”

Key components of the partnership include:

    • Complementary vehicle service using Yukon XL Denalis at select Vail Resorts Hospitality and Rock Resorts, and lodging properties in Vail, Beaver Creek, Breckenridge, Keytone, Park City, and Heavenly.
    • Vehicle service offered through the White Carpet Club in Beaver Creek, a daily private clip for destination skiers featuring lockers, boot dryers, light refreshments, a lounge, and an on-site concierge.
    • Vehicle displays and branding throughout Vail Resorts’ 13 ski resorts throughout North America
    • GMC will be the presenting sponsor at signature Vail Resorts events, including Snow Daze, Beaver Creek Culinary Weekend, Spring Fever at Breckenridge, Spring Gruv at Park City, and others.

Vail Resorts operates 13 luxury mountain resorts and three urban ski areas throughout North America, including Vail, Beaver Creek, Breckenridge, and Keystone in Colorado; Park City in Utah; Heavenly, Northstar, and Kirkwood in the Lake Tahoe area; Whistler Blackcomb in Canada; Stowe in Vermont; Wilmont Mountain in Wisconsin; Afton Alps in Minnesota; and Mount Brighton in Michigan.

More information can be found here.