General Motors Co. in Detroit today announced the promotion of Duncan Aldred to lead the company’s North America region as president.
Aldred, who recently was vice president of commercial growth strategies and operations, is now a GM senior vice president and president of North America, effective immediately.
Alred will join the GM senior leadership team, and report to Rory Harvey, GM executive vice president and president of global markets.
Harvey says Aldred has a clear mandate to build on GM’s sales momentum, to continue to leverage the industry’s most comprehensive vehicle portfolio, and to respond with agility to a rapidly changing external environment.
“Duncan comes to the role leading our North America business having driven a decade of growth in Buick and GMC, and most recently leading and modernizing our commercial operations to better serve our customers,” Harvey says. “This change supports our strategy to offer our customers around the world unrivaled choice across our ICE and EV portfolio, from brands they love and trust.”
Aldred says: “With the best and broadest portfolio in the business and a team that is totally focused on our customers, GM is in a strong position in North America.
“I’m looking forward to continuing to work with our teams, dealers, and partners to bring our customers the best possible sales and ownership experience with GM, so that we can continue to win in North America.”
In his 33-year career with GM, Aldred has held a range of leadership roles in vehicle sales, services, and marketing. In 2010, he was named chairman and managing director of Vauxhall in the U.K., before shifting to lead Opel global sales, marketing, and aftersales in 2013.
In 2014, he was appointed vice president of global GMC and Buick, where he led the growth of both brands, including the launch of the Buick Avenir and GMC AT4 sub-brands. In that role, he grew GMC pick-up sales to all-time-record levels; transformed Buick’s focus to SUVs from sedans; achieved record dealer satisfaction levels; and took both brands to a decade in the top two in the annual J.D. Power Customer Sales and Service Satisfaction survey.
In 2024, Aldred was named to his recent position, where he focused on modernizing customer experience and creating growth opportunities across our products and services, including GM Energy, GM Envolve, OnStar, Customer Care and Aftersales, and Digital Sales and Service.
