Gardner-White Kicks Off ‘Summer of Sleep’ Campaign with First Mattress Catalog

Gardner-White, a leading furniture and mattress retailer in Auburn Hills, is launching the “Summer of Sleep” educational, retail, and community service campaign with the release of its first 24-page mattress catalog that will be distributed to almost one million households in metro Detroit, Ann Arbor, and Saginaw.
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Modern interior of bedroom with beige, blue and yellow colors, 3d render
Gardner-White’s “Summer of Sleep,” campaign has kicked off with the launch of its first mattress catalogue. // Stock Photo

Gardner-White, a leading furniture and mattress retailer in Auburn Hills, is launching the “Summer of Sleep” educational, retail, and community service campaign with the release of its first 24-page mattress catalog that will be distributed to almost one million households in metro Detroit, Ann Arbor, and Saginaw.

“Study after study shows that a good night’s sleep is a necessity for our mental, physical and emotional health, yet it is an elusive commodity that evades most of us,” says Rachel Stewart, president of Gardner-White. “As a family business that caters to families and cares deeply about their comfort and well-being at home, Gardner-White is on a mission to ensure that people experience the essential sleep benefits they need and deserve.”

Throughout the summer, Gardner-White’s certified, factory-trained bedding experts dressed in branded “Summer of Sleep” shirts will collaborate closely with individuals and couples to understand their sleep styles, unique requirements, and personal preferences, educating them about the enormous variety of options at all price points.

The stores selection includes Tempur-Pedic, Beautyrest, Serta, Aireloom, Stearns & Foster, Sealy, Purple, Casper, and Bedgear, as well as a wide variety of hybrids, memory foam, cooling, and other technology, and sleep accessories such as power bases and pillows to ensure everyone can find a comfortable fit for them that addresses their specific issues. Guests taking the retailer’s proprietary rest test will receive complimentary eye masks, while supplies last.

People who snore, have night sweats, suffer from back pain, or experience acid reflux, which negatively impact the quality of their sleep don’t realize that the proper mattress can reduce and help alleviate troubling physical ailments.

“These are not our grandparent’s, or even our parent’s, mattresses,” says Stewart. “The research and technology continue to advance at an astounding pace to address ailments millions of people suffer from that result in significant loss of sleep and productivity. Today’s bedding is an investment in improving people’s overall health.”

Gardner-White is helping to offset rising prices and inflation this summer by offering bedding savings of up to $1,700 — including king mattresses for the price of a queen — and 60-month no interest, no money down financing programs.

The retailer is also donating mattresses during the “Summer of Sleep” to a new Fresh Start Ministries Safe House as part of its ongoing charitable giving initiatives to Samiritas, Detroit firefighters, the Detroit City Football League, and others.

To view the catalogue, click here.

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