Gardner White, Michigan’s leading furniture and mattress retailer, which recently moved its headquarters to Bloomfield Hills from Warren, has unveiled a refreshed brand identity.
The new headquarters, located at 200 E. Long Lake Road, was formerly the corporate headquarters for Taubman Centers Inc. The company says the new facility is designed to create a collaborative home for its growing team and reinforces the company’s continued investment in innovation and the future of retail.
Over time, the company says it plans to expand the role of the space beyond its corporate functions, creating new opportunities to inspire design, foster innovation, and strengthen its connection to the communities it serves.
The refreshed brand is said to be the visual expression of Gardner White’s continued evolution — honoring the company’s heritage while reflecting its vision for the future.
Featuring updated logos and a modern visual identity, the new brand is designed to symbolize “the momentum of a company committed to thoughtful growth, inspiring retail experiences, and making a lasting impact in the communities it has proudly served since 1912.”
“As Gardner White enters its next chapter, we’re guided by the same values that have defined our company for more than a century while embracing new opportunities for the future,” says Rachel Stewart, CEO of Gardner White. “We’re investing with intention in our stores, our people, and the experiences we create because we believe thoughtful growth creates lasting value for our company and the communities we are proud to call home.”
This year, Garnder White has opened 13 new stores, the last three of which are operating or are opening this month.
Gardner White Mattress in Birmingham (33495 Woodward Ave.) opened recently. Gardner White Grand Rapids (4375 28th St. SE) opens tomorrow, and Gardner White Novi (27775 Novi Rd.) opens Aug. 20.
These locations add to the Gardner White’s stores added in 2026 in Woodhaven, Washington Township, Clinton Township, Flint, Chesterfield Township, Lansing, Portage, East Tawas, Traverse City, and Holland, Ohio.
To celebrate the growth in 2026, Gardner White’s Grand Opening Celebration is being held today. It features savings on furniture, mattresses, and home décor at all 33 Gardner White locations. Select stores also will host ice cream socials today, along with other free-community events in the coming months.
