Ford Motor Co. in Dearborn says it’s renewing its commitment to European drivers and businesses by introducing seven new models and smart technology to the continent over the next three years.
According to the automaker, its European strategy is supported by the Ready-Set-Ford global brand platform. The first European campaigns under the Ready-Set-Ford banner launch this month.
Two new vehicles and smart tech will be coming from Ford Pro, Europe’s leading commercial vehicle brand for 11 years running.
“Ford Pro is the backbone of our European business,” says Jim Baumbick, president of Ford in Europe. “We don’t just sell vans and pickups, we deliver an integrated ecosystem of vehicles, software, and services. Our vehicles lead the market, and around them we’ve built a productivity accelerator our competition cannot match.”
Ford Pro’s Uptime Services use connected vehicle data and predictive intelligence to identify issues before they become problems. Since 2019, every Ford Pro vehicle has been built with an embedded modem.
Today, more than 1.2 million European customers are connected, generating close to 6 million vehicle health signals a day. Last year alone, Ford’s connected services delivered nearly one million additional days of uptime for our customers.
Ford Pro is now extending these capabilities to small businesses for the first time. Through new Dealer Uptime Services, every Ford dealer can become a dedicated uptime manager — monitoring vehicle health, reaching out proactively, and prepping parts and workshops before the vehicle arrives. Early pilots show repair times are cut by up to 50 percent, with 80 percent of repairs identified proactively.
For customers, this means more uptime, more productive days, and more revenue earned from every vehicle they own. For dealers, it means more service leads, stronger customer loyalty, and a significant uplift in revenue potential. It also elevates dealers as a data-enabled productivity partner equipped with the insight, tools, and connectivity to keep their commercial customers earning.
Ford Pro also is expanding the product range with two new vehicles designed for very different, but equally demanding jobs:
Ranger Super Duty: The new Ranger Super Duty extends the line into emergency services, forestry, mining, and military. It delivers a total combined mass (payload + towing) of 8 tons and tows up to 4.5 tons, boasting a near 2-ton payload, with heavy-duty suspension, extra underbody protection, and high ground clearance direct from the factory.
“European governments and convertors serving the defense industry are increasingly looking for off-the-shelf vehicles that deliver the extreme capabilities required by the military,” Baumbick says. “Ranger Super Duty is the right vehicle for the job. It’s the most capable Ranger ever built, creating a new heavy-duty truck segment in Europe. It’s available at scale, straight from our factory.”
Transit City: A new, all-electric van created specifically for fleets operating in dense urban areas. As more cities move toward electric-only zones, the Transit City offers a straightforward and cost-effective way to make the switch. To keep things simple and costs low, it comes in a single high standard specification. Available in three variants, including a chassis cab version for a choice of body conversions, it provides a practical, budget-friendly partner for city-based businesses. It arrives in showrooms later this year.
By the end of 2029, Ford will launch five all-new passenger vehicles made in Europe for Europe, including:
Bronco: This new multi-energy member of the global Bronco family is a rugged compact SUV confirmed for production at Ford’s plant in Valencia, Spain, for 2028 delivery.
The Electric Hatch: This new small electric vehicle combines distinct design with Ford’s signature driving dynamics — injecting “race to road” capabilities into the B-segment.
The Small Electric SUV: A fully electric small SUV carrying the same rally-bred design language and drive dynamics in an urban-friendly package.
Two Multi-Energy Crossovers: Two additional rally-bred crossover models will complete the new line-up by the end of 2029.
“We are absolutely supportive of Ford’s strategy to go on the offensive in Europe,” says Nicola Gilda, managing director of Peoples Automotive Group and chair of Ford’s European Dealer Council. “Building on the success of Ford Pro, while also tapping into Ford’s racing heritage for the design of the new passenger vehicles — it’s clear that Ford is back to win.”
