Ford has replaced Chevrolet’s 20-year run as the official automotive partner of Major League Baseball, with Ford acquiring rights for MLB, Minor League Baseball, and Little League International.
As MLB’s Official Automotive Partner, which spans a multiyear partnership, Ford will be part of neighborhood Little League fields to the World Series.
“For generations, baseball has brought families and communities together and so has Ford,” says Lisa Materazzo, Ford’s global chief marketing officer. “This partnership is about honoring tradition while putting real capability behind the moments that matter for fans, players, and for the communities that keep the game, and the country, moving forward.”
As part of the agreement, Ford will have a presence across the league’s schedule, including Opening Day presented by Adobe, All‑Star Week, MLB at Field of Dreams, and the postseason, culminating in the World Series presented by Capital One.
Ford also will serve as the presenting sponsor of MLB’s July 4 initiative. The partnership includes rights across Minor League Baseball and Little League Baseball and Softball, including the Little League World Series.
“Ford and MLB are both American heritage brands that continue to innovate in their industries and strengthen their popularity and relevance decade after decade,” says Uzma Rawn Dowler, MLB’s chief marketing officer and vice president, global corporate partnerships. “We love the creative marketing energy that Ford plans to bring to MLB, while the national scale of our content is sure to drive even greater consideration and fan engagement for our new partner.”
By securing rights at the grassroots level, through Minor League Baseball and Little League International, Ford is providing grant funding to Little Leagues in the areas where Ford operates — from Kansas City, Mo., to Buffalo to Detroit — to expand access to youth sports clinics, essential gear, equipment, uniforms and other unique needs of the Little League communities.
The new partnership builds on Ford dealers’ legacy of supporting Little Leagues in their local communities. Overall, Ford’s relationship with baseball spans generations, dating back to early World Series broadcasts, community programs, and longstanding ties to teams, players, and fans.
Ford and Major League Baseball also are inviting fans to enter the Drive Them Home Sweepstakes. Entrants can win tickets to the All-Star Game presented by Mastercard, along with a chance to drive home a 2026 F150 Lariat with available PowerBoost Hybrid V6 engine, a 2026 Expedition Platinum SUV, or a 2026 Bronco Badlands SUV.
Separate from the new partnership, at Comerica Park in Detroit Chevrolet is a major corporate sponsor, which includes the fountain beyond centerfield where new vehicles are displayed, along with the Chevrolet Pavilion.
