Emagine Opens Caesars Sportsbook Lounge in Royal Oak, More Locations Planned

Emagine Entertainment Inc. in Troy, an operator of luxury movie theaters, has announced the opening of the Caesars Sportsbook Lounge Powered by Emagine at Emagine Royal Oak. Additional locations are planned for the second half of the year.
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The new Caesars Sportsbook Lounge Powered by Emagine at Emagine Royal Oak will show sports on the big screen. // Courtesy of Emagine Entertainment
The new Caesars Sportsbook Lounge Powered by Emagine at Emagine Royal Oak will show sports on the big screen. // Courtesy of Emagine Entertainment

Emagine Entertainment Inc. in Troy, an operator of luxury movie theaters, has announced the opening of the Caesars Sportsbook Lounge Powered by Emagine at Emagine Royal Oak. Additional locations are planned for the second half of the year.

The Caesars Sportsbook Lounge Powered by Emagine brings a full Vegas-style experience to Emagine Royal Oak made possible through a partnership between Caesars Sportsbook, an entity of Caesars Entertainment Inc., and the recently opened Emagine Sports Lounge.

The partnership combines the first ever sports lounge in a movie theatre with the elevated Caesars Sportsbook sports betting experience through the rebranding of the Emagine Sports Lounge to the Caesars Sportsbook Lounge Powered by Emagine.

Caesars Sportsbook will host fan engagement events and offer unique promotions to movie and sports fans in the new premium venue at Emagine Royal Oak, located at 200 North Main Street just north of downtown Royal Oak.

The Caesars Sportsbook Lounge will host a mix of college and professional games, including football, baseball, hockey, basketball, golf, tennis, soccer, boxing, and motorsports. The lounge features large screens, a cinema sound system, heated leather recliners, and individual tables.

The space is equipped with free high-speed Wi-Fi and a dedicated display showcasing a variety of betting odds for those interested in engaging in legal, state-regulated online sports and casino gambling activities, using the guest’s own personal online sports betting account through Caesars Sportsbook.

In recognition of the rebranded opening, Caesars Sportsbook is offering a special promotion. New users aged 21 years and older in Michigan, can earn a $25 Free Bet and an Emagine Food and Beverage Voucher worth an estimated $29.50 when making a first-time deposit of at least $20 into a new account and using the promo code “EMAGINE.”

Admission to The Caesars Sportsbook Lounge Powered by Emagine is free and available during normal theater operating hours on a first come, first served basis for individuals 21 years and older. Guests can check the Emagine website for specific hours and special ticketed events.

“Our commitment to building innovative entertainment experiences for our guests led us to the creation of the sports lounge at Emagine Royal Oak,” says Anthony LaVerde, CEO of Emagine Entertainment. “Partnering with Caesars is a major milestone in our ongoing commitment to being the most innovative theater chain in the country.”

In Michigan, the Caesars Sportsbook & Casino mobile app offers multiple casino games, including Slots, Roulette, Blackjack, and live-dealer table games, to go along with an elevated sports betting experience. Sports fans and eligible customers can download the app on iOS or Android to get in on the action right in the palm of their hand from anywhere in the state.

“We are excited about this partnership with Emagine Entertainment and applaud their ingenuity in creating a sports lounge in a movie theatre,” says Eric Hession, co-president of Caesars Digital. “This concept will provide an exciting environment for people to enjoy televised sporting events and for us to connect with new customers while also rewarding our existing loyal customer base.”

Caesars Sportsbook & Casino integrates the industry-leading customer loyalty program, Caesars Rewards. Every wager placed with Caesars Sportsbook earns Tier Credits for status and Reward Credits that can be redeemed for exclusive opportunities, including discounted getaways at Caesars destinations, trips to the Las Vegas Strip, world-class culinary experiences, and much more.

The Caesars Sportsbook Lounge Powered by Emagine is also available for private rentals. For more information about Emagine, and the Caesars Sportsbook Lounge Powered by Emagine, please visit emagine-entertainment.com.

Emagine Entertainment’s affiliates own and operate luxury theaters in Michigan, Illinois, Indiana, Minnesota, and Wisconsin. Emagine operates 28 theaters with a combined 30,068 seats and 342 screens.

Caesars Entertainment is the largest casino-entertainment company in the U.S., and one of the world’s most diversified casino-entertainment providers. Since its beginning in Reno, NV, in 1937, Caesars Entertainment’s resorts operate primarily under the Caesars, Harrah’s, Horseshoe, and Eldorado brand names.

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