Dodge’s Drag Racing Event Returns to Pontiac Ahead of Woodward Dream Cruise

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The Dodge brand is once again sponsoring Roadkill Nights, a pop-up car festival and drag racing event, to be held in August in Pontiac before the Woodward Dream Cruise, Presented by Chevrolet.

“When more than 10,000 performance enthusiasts flooded the gates at the first ‘Roadkill Nights Powered by Dodge’ event at last year’s Woodward Cruise Week, we promised the event would be back, and it is,” says Tim Kuniskis, head of passenger car brands — Dodge, SRT, Chrysler, and Fiat at FCA — North America. “Even more than a pure enthusiast event filled with drag racing, thrill rides and live music, Roadkill Nights gets people off the streets and onto a track run by professionals, so they can really show how their hot rods perform in a more controlled environment.”

This year, Dodge will offer the event in Kansas City, featuring open-run drag racing, rides with professional drivers in new SRT Hellcat and Viper vehicles, live music, and food trucks.

The Roadkill Nights in Pontiac is held Aug. 18, the day before the start of the Woodward Dream Cruise, Presented by Chevrolet on Aug. 19. Kuniskis says additional details on the event will be announced in the coming weeks. Last year’s event was held at the Pontiac Silverdome on a 1/8th of a mile track in the parking lot.

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