The Dodge brand of Stellantis in Auburn Hills is searching for a new kind of brand ambassador — called “badassadors” — to introduce the next generation of Dodge muscle cars to a new audience.
Dodge Badassadors will be expected to share enthusiasm for all Dodge performance vehicles, including the industry’s first all-electric muscle car, the 670-horsepower Charger Daytona Scat Pack, which retains the title as the world’s quickest and most powerful muscle car.
Recruits who are selected will experience the full Dodge portfolio, including the 496-horsepower Charger Daytona R/T, the 710-horsepower Dodge Durango SRT Hellcat, the most powerful gas engine SUV ever, and the 288-horsepower Dodge Hornet R/T with PowerShot.
“We continue to push the boundaries of performance, and we’re looking for brand ambassadors who also are ready to shake up the status quo,” says Matt McAlear, CEO of the Dodge brand. “If Dodge isn’t pushing boundaries, if Dodge isn’t making people uncomfortable, we wouldn’t be Dodge, and those are the kind of ambassadors the brand is looking for: enthusiasts who disrupt, who will stand out and shine a light on the next generation of Dodge muscle.”
Select Dodge Badassadors may have the opportunity to travel to events throughout 2025, including auto shows, new vehicle launches and first drives, Dodge enthusiast gatherings, regional and dealership events, NHRA drag races, and more, according to the automaker.
Badassador perks include:
- Badassador Card: Provides entry to Dodge enthusiast and motorsports events.
- Dodge Rides: Exclusive access to Dodge vehicles to create and promote innovative content.
- Dodge VIP: Elite VIP-level experience at events, including vehicle launches, delivering behind-the-scenes access and creating compelling content.
- Dodge Social: Appear in official Dodge social channel features and posts and leverage access to Dodge lifestyle and motorsports partners.
- Dodge Gear: Complimentary Dodge swag and Dodge-branded gear.
- Dodge Meet-ups: Face time with the Dodge team and celebrities for Q&As and to discuss updates and collaboration opportunities.
To apply to become a Dodge Badassador and for complete program details, visit Dodgegarage.com/badassador.
The program kicked off at the Barrett-Jackson auction, from Jan. 18-26, in Scottsdale, Ariz.
In Related News: Stellantis’ Jeep brand announced it will debut a new commercial during the Super Bowl telecast on Feb. 9., while the Ram brand will debut a commercial at the two-minute break of the second quarter.
