Truebill, a personal finance app and part of Detroit’s Rocket Cos. family of companies, announced it will officially change its name to Rocket Money in late August.
Rocket Cos. says the name will bring Truebill closer to the other businesses on the platform and provide the opportunity for Rocket Money to better help consumers at various touchpoints throughout their financial lives.
“We have been able to help consumers save hundreds of millions of dollars as Truebill, now, as Rocket Money, our members will have easier access to home loans, real estate services, personal loans and more all through a closer connection with our sister companies,” says Haroon Mokhtarzada, co-founder and CEO of Rocket Money.
Truebill, soon to be Rocket Money, builds a relationship with consumers by helping improve their financial lives. Beyond the core services of canceling subscriptions and creating budgets, Rocket Money will connect with the rest of the Rocket platform, enhancing the consumer experience by offering the right products at the right time — from a new car to a new home or the ability to power their home with solar panels.
For an immediate benefit to clients on the Rocket platform, the company will provide a free premium account upgrade for all Truebill members who already have a home loan serviced by Rocket Mortgage.
Additionally, all of Rocket Mortgage’s 2.6 million serviced clients will be eligible for a free premium Rocket Money account for the life of their loan. A premium account provides automated subscription cancellations, advanced budgeting, full credit reporting, smart savings accounts, net worth tracking, and many more services.
“During times of high inflation, the services Rocket Money provides become even more valuable to its members,” says Jay Farner, vice chairman and CEO of Rocket Cos. “The savings that consumers achieve when Rocket Money helps negotiate their bills or cancel recurring subscription fees can make a significant difference when every dollar counts.
“Additionally, the relationships we build and the insights we get through Rocket Money enable Rocket Companies to create bespoke experiences for our clients — ensuring we are offering the right products at the right time.”
To provide a streamlined connection to other Rocket services, Truebill recently added single sign-on capabilities. Consumers who are managing their financial lives with Truebill can use the same account they already have for Rocket Mortgage, Rocket Homes, Rocket Loans, Rocket Auto or Rocket Solar. Alternatively, those who are new to the Rocket ecosystem can create an account with Rocket Money, then use that same account across Rocket.
Truebill was founded in 2015 by brothers Haroon, Yahya, and Idris Mokhtarzada when they realized they were paying for subscriptions they were no longer using — and knew they couldn’t be the only ones with this problem. In the years since, the services offered expanded to become a full personal finance management tool.
The Truebill website and mobile app will change to Rocket Money in August. The new brand may start appearing in marketing, social media and other company messaging before the official change. In addition to the name, the rebrand will come with a refreshed design that aligns with other Rocket brands.
