Detroit’s Rock Connections Partners with Vroom to Boost Digital Vehicle Sales and Services


Detroit-based Rock Connections, a strategic sales and marketing agency focused on outbound and inbound client services, and Vroom, a national online auto retailer based in New York, today announced it has partnership to leverage its Detroit-based sales center. Dan Gilbert, founder and chairman of Quicken Loans Inc. and Rock Connections, has been a Vroom investor since 2015, and recently invested in the company’s Series F round.

Vroom uses a digital portal that provides consumers the ability to purchase a car online and have it delivered directly to their homes. Additionally, Vroom offers a seamless private-seller acquisition service.

Using the service, consumers can quickly and easily purchase a vehicle online and have it delivered anywhere in the United States. Conversely, sellers can have their car appraised online and arrange for free pickup of their vehicle at a time that works for them. Rock Connections will provide sales and customer service support to both online and offline customers.

“Rock Connections began operations just a few short years ago and has grown to nearly 1,000 full-time team members in the heart of downtown Detroit,” says Gilbert. “(We) provide the kind of quality service and experience for our customers that you would be hard-pressed to find anywhere. If there are two things we know well in Detroit, it’s cars and online consumer-facing platforms for large, important transactions like home loans, personal loans, health insurance. and more.

“Partnering with Vroom to help grow and support its exciting and unique model of purchasing cars online, with an experience that clearly feels much better than existing car purchasing methods, couldn’t be a more perfect fit. We can’t wait to get started on the Vroom account from right here in the Motor City.”

The partnership between Vroom and Rock Connections will begin in the fourth quarter with dedicated, full-time contact center representatives operating out of Rock Connections’ headquarters in downtown Detroit. The partners say the program is expected to grow quickly, as Vroom’s online sales continue to grow at a triple-digit rate.

“While Vroom is first and foremost an e-commerce company, many of our customers appreciate the opportunity to speak with someone during and after the purchase of their car,” says Paul J. Hennessy, CEO of Vroom. “By partnering with Rock Connections, we can ensure that our clients receive immediate responses, while also providing the expert advice that Vroom customers demand.”