Detroit’s Jack Entertainment Rebrands Cincinnati Casino


Detroit-based urban gaming company Jack Entertainment, formerly Rock Gaming, has opened its rebranded casino in downtown Cincinnati.

Formerly the Horseshoe Casino Cincinnati, the rebranding of the Jack Cincinnati Casino includes: deployment of new gaming technology on nearly 2,000 slot machines, redesigning 123 table games, and converting 250 signs.

The location’s Diamond Lounge has also been renamed The Library, the steakhouse has been rebranded as Prism, and the Market District Buffet, which serves seasonal food, has opened.

“We have lofty goals and are committed to raising the bar on the engagement of our team members and guests,” says Matt Cullen, CEO of Jack Entertainment. “We are excited to watch our vision become a reality here in Ohio as we launch what we believe is the next generation in gaming.”

Jack Cincinnati Casino joins North Randall, Ohio-based Jack Thistledown Racino, which transitioned in March, and Jack Cleveland Casino, which transitioned in May.

Detroit’s Greektown Casino-Hotel will be rebranded as Jack Entertainment by the end of the year.

“Jack is all about having fun and an unwavering focus on guest services,” says Mark Dunkeson, president and COO of Jack Entertainment. “We will always deliver exciting ways to turn up the heat on gaming and entertainment.”

Jack Entertainment and its affiliates’ portfolio of properties now collectively includes more than 13,000 gaming positions, 400,000 square feet of gaming space, 400 hotel rooms, and 35 bars and restaurants. The company is comprised of 7,000 team members across four states, and it generates more than $1.4 billion in revenue.