Dearborn’s Carhartt, a workwear brand, Thursday launched a platform called Carhartt for Workers (CFW) to help close the skilled trades gap and advocate for skilled workers.
The company has partnered with Team Rubicon, SkillsUSA, Future Farmers of America, and Helmets to Hardhats, all organizations that support skilled work.
“Carhartt for Workers is how we will advocate for skilled workers by championing organizations that are working to close the skills gap, elevating the perception of a career in the trades, and advocating for the skilled workers’ way of life,” says Tony Ambroza, chief brand officer at Carhartt.
“Honoring and supporting workers is at the core of Carhartt; it’s very much who we are. Establishing an official platform to help close the skilled trades gap is an important next step in supporting our country’s hardest workers.”
Carhartt created CFW as a platform for those interested in learning more about career opportunities and training in the skilled trades and agriculture industry. Its purpose it to connect people with organizations that can provide a pathway to careers and raise awareness nationally about the impact the skills gap will have on the U.S. if it continues to grow.
“The skills gap is real,” says Ambroza. “By one estimate, for every skilled worker entering the workforce, there are five who retire. As the industry leader in workwear, we are obligated to help the millions of hardworking people we serve every year find a rewarding path into the skilled trades by making it easier for them to learn about the training they need to secure quality careers.”
To kick off the platform, Carhartt sent thank you crates that include safety eyewear; Carhartt hats; PAYDAY candy bars; a multi-tool, pencil, and ruler kit; a water bottle; and more. Each was sent with a handwritten thank-you letter from a Carhartt associate.