Chevrolet Debuts 8 Concepts at SEMA Show, Led by Chevy Beast

Chevrolet, a brand of General Motors Co. in Detroit, today announced its lineup for the 2021 SEMA Show in Las Vegas will be led by The Chevy Beast — a concept vision of a high-performance desert vehicle.
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The Chevy Beast, which will lead the lineup of 8 concept vehicles from Chevrolet at the 2021 SEMA Show in Las Vegas. // Courtesy of Chevrolet
The Chevy Beast, which will lead the lineup of 8 concept vehicles from Chevrolet at the 2021 SEMA Show in Las Vegas. // Courtesy of Chevrolet

Chevrolet, a brand of General Motors Co. in Detroit, today announced its lineup for the 2021 SEMA Show in Las Vegas will be led by The Chevy Beast — a concept vision of a high-performance desert vehicle.

The Chevy Beast concept is a four-passenger off-road vehicle based on a modified Silverado chassis that features a customized pickup body an LT4 650-horsepower supercharged crate engine from Chevrolet Performance.

“The Chevy Beast concept takes the popularity of high-performance off-road trucks to the next level,” says Jim Campbell, U.S. vice president of performance and motorsports for GM.

“It’s a vision for a new dimension of Chevrolet Performance capability from a brand that’s been pioneering performance and supporting customer personalization for more than 50 years.”

The Chevy Beast’s capability is complemented with a purposeful style. Tubular doors and a simple, lightweight clamshell-type front end reflect the functionality and aesthetic of desert running while the rear of the vehicle was intentionally designed with almost no overhang to maximize the angle of attack on steep grades.

“There’s nothing else like The Chevy Beast,” says Jeff Trush, program manager for pace car and specialty show vehicles at GM. “It delivers a ton of performance and capability, which makes it adept at conquering rough terrain — and it flat-out flies in desert running.”

In addition to the Beast, several other trucks will be featured at the show, including:

2022 Silverado ZR2
This is the vehicle Chevrolet defines as its flagship truck, offering race-proven off-road performance customers can buy right off the showroom floor. It features unique 33-inch off-road MT tires mounted on 18-inch wheels, high-approach front and rear bumpers, and more.

2022 Silverado High Country Midnight
This concept vehicle featured darkened design cues, including a blacked-out grille insert, black badging, and black 22-inch accessory wheels. There is also a power-operated tonneau cover and multi-flex tailgate audio system by Kicker. Other features include a Brembo front brake kit and black exhaust bezels.

2022 Colorado ZR2 Extreme Off-Road
This production-based Colorado ZR2 Extreme Off-Road builds upon the ZR2 with a racing resumé that includes more than 22,500 miles and the only truck in its class to finish all races entered. It includes an extensive roster of parts from Chevrolet Performance, including front and rear jounce shocks, long-travel shock kits, long-travel leaf springs, an anti-wrap link system, and more.

2022 Colorado Z71 Off-Road Performance Edition
The Colorado Z71 pushes its off-road capabilities nearly to the level of the ZR2 thanks to the available Trail Boss Package that includes a 1-inch suspension leveling kit, front and mid-vehicle skid plates, 17-inch wheels in Gloss Black, red tow hooks, and the elimination of the front air dam. Available through Chevy dealers are a High Country 55-inch Rooftop Tent by Freespirit, a camp kitchen, and more.

2022 Tahoe Z71 Overlanding
This concept vehicle is envisioned by Chevy as a go-anywhere SUV for adventure and discovery. It builds on the Tahoe Z71’s capability, including available Four-Corner Air Ride Adaptive Suspension, 33-inch tires mounted on 18-inch beadlock wheels, and off-road recovery kit, auxiliary A-pillar off-road lights, a lifted suspension, and more. The design includes black nameplates, a front-illuminated Bowtie emblem in black, and illuminated front and rear door sill plates with Tahoe script.

2021 Suburban Street
This concept vehicle changes the stature of the Suburban by lowering its ride height and putting on 24-inch custom-cut and polished billet aluminum wheels wrapped with 285/30R24 Pirelli tires. A Brembo brake upgrade is available from Chevrolet Performance. It features black mirror caps and badge, an all-new black grille with Chevrolet script, a matte black hood decal, and Bowtie-logo puddle lamps. Inside are illuminated door sills, an illuminated liftgate sill plate, cargo organizer, and sport pedals.

SuperMatic 6L80-E 4WD Transmission
Chevrolet Performance has introduced this advanced automatic transmission for off-road project vehicle builders to use in 4WD applications. It has the same 650-lb-ft torque rating as the rear-wheel-drive 6L80-E and works with Chevy’s Connect & Cruise Crate powertrain system for plug-and-play compatibility with LS crate engines. The 4WD-specific tail mount allows customers to pair the transmission with a transfer case. Two kits are available: one with a 2,400-rpm stall converter and the other with a 3,000-rpm stall converter.

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