Baseball Hall of Famer Derek Jeter and his wife, super model Hannah Jeter, are set to appear in the newest marketing campaign for the Jeep Grand Wagoner from Stellantis in Auburn Hills.
The campaign is launching this summer as part of the couple’s long-term partnership with Jeep.
“’Take Me Out’ is a fitting anthem for our Wagoneer summer creative campaign,” says Marissa Hunter, senior vice president of marketing of Stellantis North America. “Pairing this iconic baseball theme song with the Wagoneer lifestyle to organically share themes of adventure, freedom, and American heritage is timed perfectly to the start of the baseball season and Derek’s new role within the sport.
“Premium visual settings and experiences are captured to elevate the original song themes, delivering storytelling in a more powerful and meaningful way.”
The 30-second spot features music from the ballpark anthem, “Take Me Out to the Ball Game.”
The spot will run across social media and digital media channels in addition to television, including major sports programming such as MLB baseball. Derek Jeter, who grew up in Kalamazoo and was a shortstop for the New York Yankees (1995-2014), recently joined the MLB on FOX team, beginning with the 2023 season.
Both the “Take Me Out” and Grand Wagoneer “Eyes Wide Open” campaigns were created in partnership with the Highdive agency in Chicago.
To view the ad, visit here.
