30 In Their Thirties: Giuseppe Lucido, Senior Vice President, United Wholesale Mortgage, Pontiac

One day in March, Giuseppe Lucido was busy with preparations for UWM Live! — United Wholesale Mortgage’s huge convocation of brokers. For the third annual edition of this event on May 15-16, United Wholesale Mortgage plans to welcome up to 7,000 mortgage professionals to its Pontiac campus.
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Giuseppe Lucido. // Photo by Trever Long

One day in March, Giuseppe Lucido was busy with preparations for UWM Live! — United Wholesale Mortgage’s huge convocation of brokers. For the third annual edition of this event on May 15-16, United Wholesale Mortgage plans to welcome up to 7,000 mortgage professionals to its Pontiac campus.

“It’s just a day about getting better, a day for (mortgage) originators to get away from their office and come to take one or two things away,” Lucido says. Mat Ishbia, president, CEO, and chairman of UWM, “likes to announce some big, fun things or different things we’re rolling out.”

Working on details of the upcoming event is an example of what Lucido means when he tells people he helps run a mortgage company. As senior vice president of operations, he divides his duties into two parts. Being “Leader Joe” consumes roughly half his time, as he heads UWM’s lending support, closing, post-closing, and client experience teams.

“I have about 2,300 people that roll up to me in some form or fashion,” he says. This mass of talent, about one-third of the company’s staff, covers 30 different functions. More specifically, he works with 20 to 30 middle- and senior-level managers to refine internal processes.

“It’s all about people,” he says. “I don’t have inventory. I don’t have patents. I’m not competing with people on how cheap I can buy aluminum. For me, it’s about creating a leadership culture in my group that makes people want to stay, (and) gives people an opportunity to grow and develop into a version of themselves bigger and better than they were before.”

The other half of his job is concerned with corporate initiatives such as implementing TRAC — Title Review and Closing. He says it’s “basically an alternative to traditional title insurance as a mechanism for saving consumers money.”

Lucido took a roundabout path to his present position. Throughout his college years, he tended bar at Carrabba’s Italian Grill in Sterling Heights. He was still there in February of 2013, just a few months after receiving his degree. Serving the parents of a friend, he heard them extol United Shore Financial Services, as the company was then known.

Underwriting was a familiar concept, Lucido says, and he knew he wanted to stay out of the auto industry, which was “brutal” for his father. So he applied online. At first he worked in underwriting before joining a business innovation group. Next, he managed the underwriting business. He became senior vice president of operations at 29.

“Then we went home for COVID-19 six months later,” he recalls. But mortgage lending boomed during that time, and his team grew fast, and he says, “it really was a crazy couple of years in my life.” As things settled, Lucido sought more of a work-life balance. He helps to coach his two boys in hockey, and still plays a bit himself. “When I’m not (at work), I’m usually on the ice.”

Retirement is far in the future, but he says that when it happens, “I’ll still be here. I tell Mat all the time, I’m good doing this for the rest of my career.”