Redesigning Detroit: A New Vision for Iconic Hudson's Site


DETROIT — Rock Ventures LLC today announced more details for Opportunity Detroit’s international design competition soliciting ideas for a signature project proposed for the historic Hudson’s Department Store site. Opportunity Detroit is hosting a free, open call for architects, designers, planners, artists, and community members to present ideas for innovative, creative, and inspired designs for the future use of one of the city’s most beloved locations.

“We want participants to use their imaginations and submit visionary proposals with inspiring ideas that could play an important role in the redevelopment of not only the Hudson’s site, but all of downtown Detroit,” said Reed Kroloff, director of the Cranbrook Academy of Art and Art Museum and competition advisor.

According to Kroloff the competition is seeking proposals that:

  • Demonstrate original architecture and design concepts
  • Present an innovative vision for the site
  • Incorporate space for significant retail activity at ground levelProvide a creative response to the site’s urban context – particularly as a signature project in downtown Detroit

“Much as Hudson’s served as an icon for downtown Detroit in its day, we envision that this competition will generate the ideas and excitement that will bring new energy to Woodward Avenue,” said Matt Cullen, President and CEO, Rock Ventures. 

Registration to participate in the competition ends Tuesday, April 30 at Design submissions are due no later than 5 p.m. EST on Friday, May 31. Winners will be announced on June 12. Entrants are asked to create compelling visions for a new, urban development on the vacant 92,421 square-foot Hudson’s site, surrounded by Woodward, Gratiot, Grand River and Library in downtown Detroit. The competition is about the ideas. Winning an award does not imply that an idea will be developed or built.

The “Redesigning Detroit” competition will award $15,000 for first prize, $5,000 for second prize and $2,500 for third prize and will culminate with a ceremony in the city and a special exhibition. All questions and communication regarding the competition should be sent via email to