Troy-based Goldfish Swim School continued its rapid expansion in the first quarter of 2023 by signing five agreements for eight schools and opening six more. In addition, it plans to open approximately 20 schools this year.
All the new locations except one were developed through existing multi-unit franchisees that continue to expand. Additionally, the franchise brand “o-fish-ally” opened six new swim schools in five states, which collectively are expected to provide more than 300 jobs.
“We’ve started the year out strong, and we’re committed to maintaining our momentum throughout the year and beyond,” says Chris McCuiston, co-founder and CEO of Goldfish Swim School Franchising.
“Our goal is to open 25 schools in 2023, and we’re confident that we can achieve that with our existing franchisees who continue to help grow the brand by sharing our mission to provide swim lessons and water safety sessions across North America.”
At the beginning of 2023, the brand launched its Their Golden Years campaign, which seeks to celebrate the development and life skills children gain awhile championing the accomplishments of youth swimmers across North America. Through the support of the campaign, the brand reports it increased its enrollment by nearly 20 percent and saw a double-digit revenue increase.
With more than 147 locations open and 150-plus additional schools in development, brand officials say they remain focused on a strategic expansion across North America. Franchise opportunities remain available in Dallas, California, and throughout Canada.
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