TomTom Transforms Traffic Information Delivery Service at TU-Detroit

Amsterdam-based location technology specialist TomTom announced at the recent TU-Detroit Automotive Conference in Novi that its industry-leading traffic information service, TomTom Traffic, now is available to automakers with enhanced flexibility.
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TomTom Traffic
TomTom has announced that its TomTom Traffic solution is available to automakers with enhanced flexibility. // Photo courtesy of TomTom

Amsterdam-based location technology specialist TomTom announced at the recent TU-Detroit Automotive Conference in Novi that its industry-leading traffic information service, TomTom Traffic, now is available to automakers with enhanced flexibility.

TomTom Traffic’s new feature, Flexible Radius, allows automakers to dynamically change how traffic information is delivered based on the driver’s current route.

Flexible Radius significantly reduces traffic data consumption, as well as the associated costs, without compromising quality. Moreover, it is fully configurable and adaptable to the automaker’s requirements and local market needs.

TomTom Traffic provides information about traffic jams and expected delays on a planned route, helping drivers make better decisions that save time, reduce stress, and make roads a safer place. It is a real-time service that collects data on more than 3.5 billion km of roadways per day.

“TomTom used to deliver traffic data in a large radius around the vehicle, but many drives are shorter than 50 km,” says Ralf-Peter Schäfer, head of TomTom Traffic. “With the new Flexible Radius feature, we’re focusing data delivery on only the relevant traffic information, leading to lower data consumption and significantly lower costs.”

TomTom Traffic is currently available in more than 75 countries in Europe, the Americas, Africa, the Middle East, and Asia.

“Although car manufacturers globally will benefit, our customers in North America will find this change particularly attractive,” says Schäfer. “That’s because traffic information is traditionally broadcasted in the U.S., rather than being delivered via a cellular data connection.”

TomTom is an independent location technology specialist with offices in 30 countries.

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