Midland’s HES Launches Program that Teaches Financial Literacy Through Games

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Monthly Budget Plan for Expenses and Money
Midland’s HES has launched Right On the Money, which it claims is the first game-based employee financial literacy program in the industry. // Stock Photo

HES, a Midland-based wellness company focused on web- and mobile-based employee well-being solutions, has launched Right On the Money, which it claims is the first game-based employee financial literacy program in the industry.

The program is designed to take the intimidating subject of financial education and makes it fun. Players immerse themselves in an interactive game on their desktop or mobile device as they build greater knowledge of personal finance, while gaining confidence in their ability to make smart money decisions.

“Our research shows employees are sometimes afraid of this topic, and many are embarrassed by what they don’t know. So, we created a non-threatening way to learn and take steps to a sound financial future,” says Dean Witherspoon, CEO and founder of HES. “There’s more anxiety about money matters today than ever, making this the ideal time to build knowledge and inspire confidence.”

In its two parts — the Money Round and Double Your Money Round — players earn virtual dollars by creating a personalized game board to match their life stage and priorities. With 18 financial well-being topic that include budgeting, college financing, the role of money advisers, saving for retirement, and reducing debt, players select the categories most important to them.

It is designed so that employees of all ages, income levels, and backgrounds learn at a pace suited to them, making the game accessible for new hires laying the foundation of a secure future, through workers approaching retirement.

Reinforcing the game experience are social components include teams, buddies, an interactive message board, and in-app messaging to drive engagement. “Playing the game with coworkers makes a connection that goes beyond learning; it creates camaraderie,” says Witherspoon.

Human resource, benefit, and employee wellness managers can learn more about Right On the Money in a 4-day trial beginning Monday, June 20.

To watch a short video about the program, click here.

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