Holographic Weapon Sight Maker EOTech Expands to Traverse City

EOTech, a leading manufacturer of optics for small weapon sights in Plymouth Township, is establishing new operations in Traverse City with support from the Michigan Strategic Fund (MSF), the Michigan Economic Development Corp. (MEDC) announced. The company also will retain 145 jobs at its headquarters facility.
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factory workers at a weapons optics manufacturing plant
EOTech workers at the Plymouth Township headquarters, which the company will continue to operate in addition to the new manufacturing operation in Traverse City. // Courtesy of EOTech

EOTech, a leading manufacturer of optics for small weapon sights in Plymouth Township, is establishing new operations in Traverse City with support from the Michigan Strategic Fund (MSF), the Michigan Economic Development Corp. (MEDC) announced. The company also will retain 145 jobs at its headquarters facility.

The project is expected to generate a total capital investment of $9.6 million in addition to 165 new jobs, resulting in a performance-based grant for $650,000. Michigan as chosen over Ohio for the new facility, ensuring the creation and retention of more than 310 manufacturing jobs in the state.

“EOTech has set its sights on investing in our state and in our workforce, sending a clear message that Michigan’s economy is recovering and creating the momentum to build a championship economy here in the state,” says Josh Hundt, chief business development officer and executive vice president at the MEDC

“We appreciate the efforts of our local partners in Traverse City to support this project and will work with EOTech over the coming months and years as it continues to grow and add jobs for Michigan residents.”

EOTech was established in 1995 as part of military and environmental research being conducted by the Environmental Research Institute of Michigan, and since has grown to 145 employees who design, develop, and manufacture the companies holographic weapon sights. Rapid growth and plans to expand product offerings spurred the expansion. The company will also be expanding its Plymouth Township headquarters.

“EOTECH is proud to partner with MEDC to expand our operations, create new jobs in Michigan and provide excellent service to our consumer, law enforcement and military customers,” says EOTech CEO Matt Van Haaren.

The city of Traverse City has offered to support the project with staff, financial, or economic assistance.

“The city of Traverse City’s planning and zoning department is encouraged by EOTech’s investment to expand its manufacturing operations to Traverse City,” says Shawn Winter, city planning director for Traverse City.

“Not only is the land use and development appropriate for the city’s master plan, but the human investment and economic benefit will also have a positive impact for Traverse City, the surrounding region, and the state of Michigan. The planning and zoning department is eager to assist EOTech with this exciting project that aligns with the Michigan Economic Development Corporation strategic plan.”

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