General Motors Co. in Detroit is offering the next generation of automotive infotainment — SiriusXM with 360L — to nearly 1 million 2020 Chevrolet, Buick, GMC, and Cadillac vehicle buyers.
The new platform and easy-to-use interface delivers content via both satellite and streaming to give drivers and their passengers more than 200 live SiriusXM channels, plus the ability to make on-demand programming choices from a library of more than 10,000 hours of SiriusXM content — including SiriusXM exclusive interviews, shows, and performances. SiriusXM with 360L’s “For You” recommendations also make it easier to find the programming that drivers and passengers will appreciate most.
“Whether on a road trip, dropping off the kids at school, or on their daily commute, drivers can get more choice in entertainment with our embedded SiriusXM with 360L experience,” says Santiago Chamorro, vice president for Global Connected Services at GM. “By bringing SiriusXM with 360L to nearly 1 million drivers, we are making it easier than ever for our customers to listen to their favorite SiriusXM channels or on-demand content.”
Additionally, Chevrolet, Buick, GMC and Cadillac drivers in the United States with a Remote Access Plan now can set up their SiriusXM favorites through the myChevrolet, myBuick, myGMC, or myCadillac mobile apps — even if they’re not in the vehicle — and the selections will sync to the infotainment system.
Drivers also can check and manage their SiriusXM subscription right from their myChevrolet, myBuick, myGMC, or myCadillac mobile app. A three-month subscription to SiriusXM All Access is included for customers who purchase equipped 2020 vehicle models, meaning those customers can enjoy the benefits of SiriusXM in the vehicle, and also listen outside the vehicle on the SiriusXM app. Customers also can download the SiriusXM app through their myChevrolet, myBuick, myGMC, or myCadillac mobile app.
“General Motors has always been a leader in delivering innovative technology to their customers and our SiriusXM with 360L platform is a great example of this,” says Steve Cook, executive vice president of sales and automotive for SiriusXM. “SiriusXM with 360L transforms the way we listen to audio in the car by marrying our satellite network to embedded connectivity in vehicles. This allows for significantly more channels and choices than ever before while also making it easier than ever for our subscribers to find and listen to what they want to hear. This truly changes the way people will expect to be entertained in the car.”