FordDirect Teams with Work Truck Solutions to Boost Commercial Vehicle Sales

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FordDirect has partnered with Work Truck solutions to capitalize on the value and profits associated with growing business-to-business opportunities. // Courtesy of Ford Motor Co.
FordDirect has partnered with Work Truck solutions to capitalize on the value and profits associated with growing business-to-business opportunities. // Courtesy of Ford Motor Co.

Work Truck Solutions, a provider of an operations, marketing, and lead-generation platform for commercial vehicle sales based in California, has announced a strategic partnership with FordDirect, the data analytics and technology platform from Dearborn’s Ford Motor Co.

The platform integration will assist Ford and Lincoln dealers in capitalizing on the value and profits associated with growing business-to-business opportunities.

Overall, the partnership provides Ford dealers with the choice of two unique Work Truck Solutions offerings created specifically to serve the commercial department needs of a single manufacturer’s entire dealer body.

“For business owners, their work truck or van is their job or business. Without it, they’re just not working. Given the current inventory shortage, buyers are looking to work with dealers to plan for, find, or order the right vehicle,” says Kathryn Schifferle, CEO of Work Truck Solutions.

“Helping dealers be that consultant for their business customers’ vehicle needs, as well as offer additional products and services before and after the sale, is critical to maximizing a commercial department’s success.”

As part of this strategic partnership with Work Truck Solutions, FordDirect will connect Ford and Lincoln dealers to this commercial vehicle business offering which includes a custom bundle of tools, special consultative services, and a true partnership relationship. Information is being made available to dealers in conjunction with this announcement.

Currently, dealers’ online shopping tools don’t address the unique needs of their commercial vehicle buyers. Business shoppers are focused on the actual configuration of the vehicle and their specific business use case.

That is what Work Truck Solutions specializes in, and its mission is to create a frictionless path for business owners to find the vehicles they need by providing dealers with the right tools to serve this unique customer base.

“FordDirect partners with only a select few companies to fill unique needs of Ford and Lincoln dealerships,” says Schifferle. “We’re honored to partner with FordDirect and assist dealerships with digital strategies, solutions, and services that will drive their commercial business growth.”

Dealers across the nation face the complicated realities of inventory shortages, unstable supply chains, and the volatile economy, and Work Truck Solutions provides the tools and services so that dealers can fulfill the needs of their work truck and van customers.

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