Grand Rapids-based MaxOne has raised a $3.5-million Series A round of financing from leading SportsTech investors to bring digital training to every athlete of every sport anywhere, including those who attend Chris Paul’s CP3 Academy in Winston-Salem, N.C.
The round was led by Stadia Ventures of St. Louis and included the Phoenix Suns basketball star Paul, the Piquet Family Office, a minority owner of the Texas Rangers, and Wakestream Ventures. The investment is expected to provide 40 million youth athletes on-demand access to the latest training programs.
Today’s athletes spend six hours a day with their eyes on their phones and have come to expect on-demand access to coaching and training, according to Jason Mejeur, founder and CEO of MaxOne. Mejeur, who is a former college and high school basketball coach, saw the opportunity to help coaches and trainers show up on their athletes’ phones to inspire them to pick up a ball more often, to educate them, and to become part of their daily lives.
“The opportunity to democratize training in youth sports is a passion for our team,” says Mejeur. “We want to give every kid access to elite training programs regardless of zip code or income bracket. Our robust content library, partnerships with leading sensor and motion capture companies, and simple-to-use content delivery platform are making MaxOne the center of gravity for data aggregation and training in youth sports.”
Before COVID-19, digital coaching was considered a niche market mostly consisting of early adopters, but much like digital tools such as Zoom, MaxOne was thrust into the mass markets and now has become synonymous with the acronym DCP (Digital Coaching Platform), according to the company.
The company started with a handful of high school basketball customers in 2016 and now serves more than 700,000 coaches, athletes, and parents worldwide in 26 different sports. The mission of MaxOne is to help coachs anywhere fulfill their mission of inspiring young adults to become champions for life.
During the pandemic, MaxOne signed partnerships with NBC Sports Co., Sports Engine, CoachUp, and Upward Sports. More recently it added Aces Nation, Basketball Training Systems, DNA Soccer Labs, Basketball Ireland, Jr. Reign Hockey, and Own It Coaching.