Petram Data, a Detroit-based data analytics firm, has launched a new consumer marketing application called Petram[AI] that promises to provide businesses with deeper insights into their consumers and allows them to quickly identify potential opportunities to increase customer lifetime value and targeted customer acquisition.
Petram[AI], which was developed in-house by a team of engineers in Detroit, uses machine learning algorithms pre-trained with anonymized and randomized data from more than 10 million American consumers.
“Data is king in today’s world, and we wanted to provide businesses with the ability to maximize their potential based off their greatest existing resource – their customers,” says Dhani Jones, founder and CEO of Petram Data who is a former NFL linebacker he also played at the University of Michigan).
“Petram[AI] will provide the type of crucial insights into consumer behavior and trends that will empower businesses to interact with their customers in new and exciting ways, creating the deep relationships that are extremely sought after and lucrative.”
The company says the debut of Petram[AI] furthers its mission of providing businesses with tools that personalize engagement, deepen the consumer experience, and help maximize marketing return-on-investment.
Since its founding in 2018, Petram Data has provided businesses with key consumer insights and worked with them to become more creative and effective with their marketing strategies. During the development of Petram[AI], the company says it was able to identify key factors, behaviors, and insights that motivate and influence the considered purchases of millions of consumers.
Among the services Petram[AI] provides includes:
- Customer segmentation and personas, which can be used for targeted acquisition, by overlaying customer demographic data on behavioral and psychographic patterns and lifecycle triggers.
- Lead scoring, which prioritizes customers based on those who are most likely to transact with the business.
- Recommended best next action, which provides businesses an opportunity to make a tailored recommendation to consumers based on their browsing behavior, prior purchases, demographics, and household data.
- Campaign measurement and recommendations, which can measure the performance of previous & in-flight campaigns, and leverage Petram propensity score to recommend future campaigns.
Some of the clients who are working to unlock their potential by engaging with Petram Data include Detroit-based Quicken Loans, Detroit-based Bedrock, and Michigan-based boutique furnishings company Regina Andrew Design.
Petram Data recently worked with Quicken Loans to provide recommendations for a targeted marketing strategy for a low-down-payment home loan that has helped millions achieve the American dream of homeownership.
“Working with Petram, in partnership with our internal marketing and technology teams, we have been able to gain valuable insights that will aid us in ensuring that we are meeting our potential clients with the right offers at the right times,” says Jay Farner, CEO of Quicken Loans.
Petram Data currently is hiring key positions to keep up with growth and demand. It is seeking data scientists, a director of business development, and data analysts to join their Detroit-based team. Position descriptions and applications can be found by visiting the Petram Data website.