Clicktivated, which has offices in Birmingham, New York, and Chicago, announced the launch of its new live streaming shoppable video technology.
The technology company provides an easy way to access online links to buy a book, a kitchen cabinet, or a luxury SUV via interactive videos, as well as learn about product information, special offers, and future offerings.
The platform targets two sectors — brands that live stream videos, and viewers who have the ability to click directly on an image and shop individual products on screen as they continue to watch a show. The company started out providing pre-recorded “clickable” video technology.
From the beginning, consumers have had access to multiple brands, while retailers looked for new and innovative ways to learn how people shopped directly. With livestream, Clicktivated will provide organizations the opportunity to connect more effectively with consumers and monetize their content in a new format.
“The future of video fully revolves around streaming and interactive content,” says Chris Roebuck, CEO and founder of Clicktivated. “This new integration allows the perfect combination of the two, keeping viewers engaged and making it super simple to shop in the moment. With live streaming platforms gaining massive popularity, we set out to develop a feature that would activate these livestreams in the same way that we activate pre-recorded videos.”
Live streaming shoppable video is a growing consumer interest worldwide and is projected to grow to a $170 billion market in China this year. Due to the ongoing concerns of in-person shopping during the COVID-19 pandemic, brands and retailers have an increased interest in creating more interactive virtual shopping experiences.
Clicktivated is the only platform to activate a live stream to be directly clickable.