Brembo Debuts New SENSIFY Intelligent Braking System

High-performance automotive brake supplier Brembo, which has manufacturing operations in Homer, west of Jackson, and a marketing office in Plymouth Township, has introduced SENSIFY, a new intelligent braking system that integrates the advanced software based on artificial intelligence (AI) with the company’s brake components.
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The new SENSIFY intelligent braking system from Brembo integrates artificial intelligence with high-quality brake technology to offer an optimized driving experience. // Courtesy of Brembo
The new SENSIFY intelligent braking system from Brembo integrates artificial intelligence with high-quality brake technology to offer an optimized driving experience. // Courtesy of Brembo

High-performance automotive brake supplier Brembo, which has manufacturing operations in Homer, west of Jackson, and a marketing office in Plymouth Township, has introduced SENSIFY, a new intelligent braking system that integrates the advanced software based on artificial intelligence (AI) with the company’s brake components.

SENSIFY combines the current Brembo product portfolio of calipers, discs, and friction materials with digital technology and AI to create a flexible platform that includes software, predictive algorithms, and data management to control the brake system digitally.

Brembo designed SENSIFY to no longer be a sum of its parts but an ecosystem, where AI and software play an active role. Data collection is leveraged to improve the driver experience and allows the system to be constantly updated.

“By introducing SENSIFY, Brembo is pushing the boundaries of what is possible with a braking system, opening up entirely new opportunities to drivers to improve their experience on the road and customize brake response to their driving style,” says Daniele Schillaci, CEO of Brembo. “SENSIFY gives drivers the peace of mind they are looking for.

“SENSIFY fully embraces our vision — Turning Energy into Inspiration — and it’s another significant step forward in providing cutting-edge, innovative, intelligent and sustainable solutions to the automotive industry.”

The name of the product comes from the merger of two words: sense, a faculty by which a human perceives an external signal or stimulus, and simplify, which means simplicity in installing at best the product in harmony with the vehicle.

Brembo says the new system evolved naturally from its heritage and know-how. It combines the design of the best braking components with the integration of a digital brain and sensors that control each wheel independently. The result is more precise car handling and increased performance and confidence.

SENSIFY, which is expected to be on the market in 2024, offers optimized braking action on each wheel and an absence of drag between pads and discs, which minimizes emissions.

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