AV Supplier StradVision Opens North American Headquarters in Sterling Heights

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StradVision, an autonomous vehicle and advanced driver assistance company, is relocating its North American headquarters to Sterling Heights. // Courtesy of StradVision
StradVision, an autonomous vehicle and advanced driver assistance company, is relocating its North American headquarters to Sterling Heights. // Courtesy of StradVision

StradVision, an AI-based vision processing technology company for autonomous vehicles and advanced driver assistance systems based in Seoul, South Korea, is relocating its North American headquarters to 4544 Vineyards Blvd. in Sterling Heights.

“We are very pleased to establish our new North American headquarters in Michigan, which is at the forefront of research and development in ADAS and the Autonomous Vehicle business,” says Junhwan Kim, CEO of StradVision. “This is a major step for StradVision as we continue to explore partnerships with U.S.-based partners.”

Current StradVision COO Sunny Lee is relocating to Michigan to lead the office and has been appointed CEO of StradVision Technology USA, which was established in 2018 as the company’s hub for technology development.

The new office will provide support and cooperation with North American-based OEMs, Tier-1 suppliers, and semiconductor manufacturers. It also plans to unveil a demonstration vehicle, which will display examples of its newest technologies for use in media and customer demonstrations.

SVNet, the AI-based object recognition software, is currently used in mass production models of ADAS and autonomous driving vehicles that support safety function Levels 2 to 4 and will be deployed in more than 50 vehicle models worldwide.

Since its first mass-production project in 2019, StradVision also has been selected as a perception software provider for future ADAS technology such as Augmented Reality Head-Up Display (AR-HUD), Automated Valet Parking, and others, by leading auto manufacturers from Germany and China.

“The U.S. market is one of the most important markets for our future business. We have long been closely cooperating with many partners in the automotive parts and semiconductors industry based on our strong IP portfolio including over 160 U.S. patents,” says Lee. “With the establishment of the North American Headquarters, we intend to further expand our contribution to the future of autonomous driving in the U.S.”

The company has also hired Yearn Ha to be its new sales director and support the opening of the new headquarters. Ha has extensive experience in the automotive industry, including leadership roles at Aptiv, Hyundai MOBIS, Applied Intuition, and SL America.

The company, founded in 2014, has offices in Seoul, Sterling Heights, San Jose, Tokyo, Shanghai, and Munich. It employs 220 people with the goal of making ADAS and autonomous technology features available at a fraction of the market cost.

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