Ann Arbor’s Campfire Interactive Announces Strategic Collaboration with Amazon Web Services

Ann Arbor-based Campfire Interactive Inc., an automotive portfolio management provider, announced a new collaboration with Amazon Web Services (AWS) to create a reliable scalable cloud-based platform that would enable immediate cost-effective saving capabilities.
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Ann Arbor-based Campfire Interactive Inc., an automotive portfolio management provider, announced a new collaboration with Amazon Web Services (AWS) to create a reliable scalable cloud-based platform that would enable immediate cost-effective saving capabilities.   This new cloud-based platform could help automotive companies organize and control complex problems found when creating, managing, or developing profitability plans. Many of the problems that arise are due to the frequent addition of new vehicle programs and complex supply chain and production related activities, the company states.  Manually produced worksheets that model financial forecasts do not co-exist with the intricately calculated volumes, costs, pricings, and capacities of company’s products. The by-product of this is an automaker wasting money and time.  “Campfire customers, like automotive suppliers who migrate to the AWS cloud, will see significant advancements in terms of capabilities, performance, and analysis,” says Pradeep Seneviratne, president and CEO of Campfire. “Machine learning technology will provide unprecedented business insights to support faster and more cost-efficient decision-making. The results will be much more accurate and predictable, and, in many cases, impossible to achieve without the technology.”  The platform will allow Campfire to implement AWS’s full catalogue of purpose-built, cloud-native services, and innovative automotive industry solutions. AWS’s service, Amazon SageMaker, will be integrated into Campfire’s software to apply its ability to easily train, use, and program machine learning models for their own use of developing the platform.   “Our goal is to empower the Campfire user community with industry-leading technology, and we recognize the importance of integrating the expertise and resources of our partners in making this happen,” says Seneviratne. “We believe in AWS technology and are working to fully leverage its capabilities to move us to new levels of cloud computing and reporting much faster than we could expect to get there on our own.”  Automakers will have fast and easy access to many statistics, including cost, volume, and relationships.. From there, the users can create, analyze, change, mange long and short-term profitability models and much more.   “Accurate forecasting is both a priority and a necessity for automotive customers. An engagement with Campfire reflects a customer commitment to accuracy and insight for a supplier’s financial, engineering, and sales organizations, and Campfire can rely on AWS for the insights and agility it needs to continue leading in the automotive supplier market,” says Bill Foy, director of automotive at AWS.
Campfire Interactive has partnered with Amazon Web Services to create a reliable, scalable, cloud-based automotive portfolio management platform. // Courtesy of Campfire Interactive and Amazon Web Services

Ann Arbor-based Campfire Interactive Inc., an automotive portfolio management provider, announced a new collaboration with Amazon Web Services (AWS) to create a reliable scalable cloud-based platform that would enable immediate cost-effective saving capabilities.

This new cloud-based platform could help automotive companies organize and control complex problems found when creating, managing, or developing profitability plans. Many of the problems that arise are due to the frequent addition of new vehicle programs and complex supply chain and production related activities, the company states.

Manually produced worksheets that model financial forecasts do not co-exist with the intricately calculated volumes, costs, pricings, and capacities of company’s products. The by-product of this is an automaker wasting money and time.

“Campfire customers, like automotive suppliers who migrate to the AWS cloud, will see significant advancements in terms of capabilities, performance, and analysis,” says Pradeep Seneviratne, president and CEO of Campfire. “Machine learning technology will provide unprecedented business insights to support faster and more cost-efficient decision-making. The results will be much more accurate and predictable, and, in many cases, impossible to achieve without the technology.”

The platform will allow Campfire to implement AWS’s full catalogue of purpose-built, cloud-native services, and innovative automotive industry solutions. AWS’s service, Amazon SageMaker, will be integrated into Campfire’s software to apply its ability to easily train, use, and program machine learning models for their own use of developing the platform.

“Our goal is to empower the Campfire user community with industry-leading technology, and we recognize the importance of integrating the expertise and resources of our partners in making this happen,” says Seneviratne. “We believe in AWS technology and are working to fully leverage its capabilities to move us to new levels of cloud computing and reporting much faster than we could expect to get there on our own.”

Automakers will have fast and easy access to many statistics, including cost, volume, and relationships.. From there, the users can create, analyze, change, mange long and short-term profitability models and much more.

“Accurate forecasting is both a priority and a necessity for automotive customers. An engagement with Campfire reflects a customer commitment to accuracy and insight for a supplier’s financial, engineering, and sales organizations, and Campfire can rely on AWS for the insights and agility it needs to continue leading in the automotive supplier market,” says Bill Foy, director of automotive at AWS.

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