Ann Arbor’s Afia Acquired by National Revenue Cycle Management Firm

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Behavioral health support organization SimiTree has acquired Ann Arbor’s Afia. // Stock Photo

SimiTree, a provider of tech-enabled specialty revenue cycle management (RCM), coding, professional services, and talent management resources for post-acute and behavioral health organizations, has strengthened its position in the U.S. behavioral health support market with the acquisition of two new companies, including Ann Arbor’s Afia.

Afia, a behavioral health data analytics and consulting firm, was acquired alongside Florida-based GreenpointMed, a medical billing and credential service provider to health care practices nationwide.

“This move delivers the scalability SimiTree needs to address the behavioral health industry’s growing need for our services as we head into 2023,” says Bill Simione, CEO and managing principal of SimiTree, based in Hamden, Conn.

“We remain committed to providing a robust array of services to assist behavioral health providers in developing a stronger revenue cycle with improved cash flow, higher collection rates, and best-in-class processes.”

The expansion augments the full spectrum of support services SimiTree and its behavioral health flagship, Infinity Behavioral Health Services, offer to behavioral health providers of all sizes, ranging from start-up to enterprise operations.

Afia uses data-driven decision making to solve business challenges by simplifying EHR implementations, driving clinical best practice, optimizing revenue cycles, and creating IT infrastructures that move behavioral businesses forward.

Its acquisition expands SimiTree’s data analytics capabilities to benefit clients with tech-enabled optimization of clinical, financial, and operational functions and greater insight from actionable data.

“As a leader in data analytics for the post-acute field, SimiTree recognizes how important actionable data is to the success of all our post-acute and behavioral health clients,” says Mike Freytag, managing principal and executive vice president of SimiTree. “The acquisition of Afia brings SimiTree’s post-acute and behavioral health clients a level of technology that will allow them to become leaner, smarter, and most importantly, more profitable.”

Matt Hoffman, managing partner of Afia, says “We will expand our data analytics impact in the behavioral health industry with the synergies that are created across the enterprise. Afia’s technology solution and consulting services can now be leveraged to all SimiTree’s clients.”

The acquisition of GreenpointMed further enhances the level of support SimiTree delivers to clients, expanding billing and debt recovery capabilities and offering behavioral health providers time-saving credentialing services with insurance panels. GreenpointMed has extensive credentialing experience with all insurers, including Medicare and Medicaid, in every state.

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