AdAdapted, a shopping list marketing and insights platform for consumer-packaged goods (CPG) brands, agencies, and retailers based in Ann Arbor, has announced it has partnered with WeStock to help emerging brands grow distribution and ensure they stay on shelves by increasing sales.
“Emerging brands need efficient and effective tools to grow and maintain their retail footprint through shopper engagement,” says Cameron McCarthy, co-founder and CEO of WeStock. “Together with AdAdapted, we make it easy for businesses to get shopper endorsements to win on-shelf distribution and then to reach new consumers, gain product trials, and ensure their brands succeed.”
In today’s competitive environment, small and emerging brands must find ways to drive purchase intent and build awareness. According to Nielsen, only 15 percent of new CPG products are still around in two years’ time.
AdAdapted Direct, the company’s self-service shopping list marketing solution, and WeStock pair to help any size business increase its chance for success. The partnership increases the availability of the AdAdapted and WeStock tools to each of their customer bases. Doing so allows a more holistic approach to winning retail distribution and increasing sales velocities and shopper loyalty to help brands stay on shelves.
WeStock empowers consumers to vote on their favorite products at their local stores by streamlining the product request process. By making it easier for brands to capture product requests, those insights provide ways to grow outbound sales efforts. WeStock aims to reframe customers, followers, and subscribers, as a lead generation engine that it puts into action.
“AdAdapted and WeStock both bring unique offerings and solutions to the table that help small and emerging brands get in front of new shoppers and drive data-driven sales,” says Mike Pedersen, co-founder and CEO of AdAdapted. “We’re excited that this partnership will enable brands to connect with their target audiences in an impactful way.”