2021 Cadillac Escalade to be Equipped with 38-Inch-Wide OLED Display Screens in Dashboards

A Detroit company is collaborating with LG Electronics to develop the first curved OLED display for the 2021 Cadillac Escalade.
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2021 Cadillac Escalade with OLED display screens
Rightware collaborated with LG Electronics to power graphics for the auto industry’s first curved, 38-inch OLED display in the new 2021 Cadillac Escalade. //Photo courtesy of General Motors Co.

A Detroit company is collaborating with LG Electronics to develop the first curved OLED display for the 2021 Cadillac Escalade.

Rightware, a provider of automotive user interface software, is working with the South Korean electronics company to develop a curved OLED display for the 2021 Cadillac Escalade.

LG Electronics P-OLED technology is the centerpiece of the all-new SUV’s interior. The seamless OLED screen features a 38-inch-wide display that includes: the instrument cluster behind the steering wheel, a control panel on the driver’s left, and the infotainment system on the right.

The screen’s wide viewing angle and driver-centric curvature combine with hi-resolution graphics and the company says the largest color range in the industry to create an “impeccably integrated human-machine interface experience (HMI).”

Rightware’s designers in Seoul and Detroit worked in close partnership with LG Electronics on the design and implementation of the Escalade’s instrument cluster, control panel, infotainment screen, and head-up display.

Rightware developed the 3-D graphics for the new luxury SUV.

“The advanced HMI enhances the in-vehicle experience, and the new Escalade is the epitome of how an automaker and its suppliers can collaborate to achieve the ultimate digital user experience,” says Ville Ilves, CEO at Rightware.

The Escalade’s HMI integrates augmented reality, driver information, and infotainment all-in-one system. Unique to the HMI is a graphical control application for the advanced-comfort front seats, which feature 18-way adjustments with heating, ventilation, and massage functions.

Created with Kanzi, the seat application takes full advantage of real-time graphics, employing 3-D morphing to visualize seat movement as the driver adjusts seat settings via the IVI touch screen or a multi-function controller on the vehicle’s center console. The UI seamlessly incorporates 2-D controls with 3-D graphics for a natural and intuitive user experience, according to the company.

“Working with Kanzi allowed us to deliver an innovative user experience with fast time-to-market,” says WonYong Hwang, vice president of smart product development engineering and the Product Planning Division at LG Electronics. “A great example is the 3-D seat visualization, which took less than two months from the start of development to finalization.”

Consumers are now able to reserve their all-new 2021 Cadillac Escalade, which is expected to reach dealerships in North America in late 2020, with availability in other regions to follow.

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