Wow Green International to Launch Worldwide Expansion at Vegas Event

Hard Rock Hotel & Casino will host September gala for thousands of green visionaries
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DETROIT, April 6, 2009 – Wow Green International, www.wowgreen.net, a relationship marketing company of safe, green household cleaners, has announced that it will host the company’s Worldwide Launch and first national convention at the Hard Rock Hotel and Casino in Las Vegas from September 23 to 25, 2009.

“The response to our vision to ‘free the world of toxic chemicals, one household at a time’ has been tremendous,” said Allie T. Mallad, founder and CEO of Wow Green International.  “Since our initial launch in February, we’ve signed up thousands of distributors in the U.S. alone. Now the buzz from our international friends who are eager to green their homes and understand the magnitude of extending our planet’s longevity continues to be overwhelming.”

The company’s product line features 12 household cleaners including everything from dishwashing liquid to carpet and upholstery cleaner. Each is a unique, proprietary blend of enzymes that are safe for children and pets. The products are manufactured,  packaged and shipped from Wow Green International’s facility in Portage, Indiana and are sold through a rapidly growing distributor network.

Wow Green’s CEO Allie Mallad is formerly the world’s largest Little Caesars franchisee with 159 locations, and he also owned 10 other national chains.  He is considered to be an expert by many in the franchising community.

“In addition to helping people eliminate dangerous toxins from their homes, we’re providing a financial opportunity that is greatly needed in today’s tough economy,” said Mallad.  “Franchising can be a lucrative and at the same time an expensive investment. Wow Green’s business model makes it possible for anyone to attain financial freedom with minimal start-up costs.”

In advance of the Worldwide Launch in Las Vegas, Mallad and his executive team are conducting a series of regional training sessions across the U.S., including Florida, California, New York and Michigan. The Las Vegas event will include general sessions with nationally recognized speakers, a variety of training workshops, award presentations and entertainment for Wow Green distributors and others.

“Everyone needs cleaning products, no matter what their economic status,” added Mallad.  “If you could replace toxic brand names with an eco-friendly alternative for basically the same price, why wouldn’t you?”

Online registration for the Worldwide Launch is now available on the company’s web site, www.wowgreen.net. Early registration is recommended as space is limited. For those who register by July 1, 2009, the cost for the three-day conference is only $169, and $79 to attend a special dinner banquet. The web site also includes a link to hotel reservations with special discounts for conference attendees.

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