Wolverine Worldwide Names Brendan Hoffman New CEO and Blake Krueger Executive Chairman

Rockford-based Wolverine WorldWide, a leading lifestyle and footwear portfolio brand, has appointed Brendan Hoffman as its new chief executive officer. His new position is to commence by the end of the year, succeeding Blake Krueger, who will continue to work at Wolverine Worldwide as executive chairman
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Brendan Hoffman, Blake Kreuger
Brendan Hoffman, Blake Krueger. // Courtesy of Wolverine Worldwide

Rockford-based Wolverine Worldwide, a leading lifestyle and footwear portfolio brand, has appointed Brendan Hoffman as its new chief executive officer. His new position is to commence by the end of the year, succeeding Blake Krueger, who will continue to work at Wolverine Worldwide as executive chairman.

Hoffman joined the company in 2020 as president, where he managed the company’s brands and direct to consumer business. It has been his goal and primary purpose to push Wolverine WorldWide’s brand and digital works towards success, with his current goal being to boost the year eCommerce revenue goal by $500 million.

Before Hoffman came to Wolverine Worldwide, he previously served as the CEO of Vince Holding Corp. There, he successfully expanded the business by improving its eCommerce and digital platforms, making the company’s consumer categories more diverse, and even changing the marketing strategies for promoting the Vince Hoffman Corp. brand.

“I would like to thank Blake and the Board for their support and the opportunity to lead Wolverine Worldwide into its next phase of global growth,” says Hoffman. “It’s been a privilege to work closely with Blake over the past year and I have gained tremendous knowledge of the industry and the unique strengths of the Company’s global brand portfolio.”

As the executive chairman, Krueger will supervise the board of directors and continue working in close relationship with Hoffman to further accomplish Wolverine Worldwide’s goals.

When he was CEO of Wolverine Worldwide, Krueger completely evolved the company. He further transformed the company’s lifestyle and footwear portfolio by pushing various ideas and strategic acquisitions such as, Merrell, Saucony, Sperry, Stride Rite, Keds, and Chaco brands. Krueger led the revenue earnings of up to almost $2 billion and the significant growth of the company’s market capitalization.

“It has been an honorand privilege to serve Wolverine Worldwide for the past 28years, working with and helping to build an amazing and impactful global team, brand portfolio, and footwear and lifestyle mainstay. I look forward to continuing my work with Wolverine Worldwide and the Board in my new role as Executive Chairman. I am confident that the Company is in great hands and will have continued growth as Brendan takes over as the new CEO,” says Krueger.

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