Winners of 20th Annual Detroit ROSE Awards Announced


DETROIT — More than 600 guests gathered at the Fox Theatre Wednesday night for the Detroit Metro Convention & Visitors Bureau’s 20th Annual Recognition of Service Excellence (ROSE) Awards to honor those in metro Detroit’s hospitality industry.

The DMCVB announced all of the winners for this year’s ROSE Awards and The Henry Ford received the first-ever William F. McLaughlin Hospitality Award for Service Excellence. The night also celebrated more than 250 hospitality professionals who were recognized for their exceptional service contributions.

The ROSE Awards is an annual event dedicated to honoring the hospitality workforce throughout the region who tirelessly deliver outstanding customer service in their industry.

“The 20th anniversary of the ROSE Awards was the biggest celebration to date with more nominees and guests than ever before,” said DMCVB President & CEO Larry Alexander. “It is an honor to recognize these individuals, as they truly are the ones that make Detroit such a remarkable destination.”

ROSE Award nominations were provided by clients, guests, supervisors and the general public. One winner in each of the six categories was chosen. Additionally, one Overall Service Champion, selected by a panel of expert hospitality professionals, was also recognized.

The 2014 category winners were:

  • Attractions and Casinos: Jordon Lyons, Tour Guide, Motown Museum
  • Behind the Scenes: Krysten Cole, Logistics Coordinator, The Fillmore Detroit
  • Hotels: Seabronetta Barr, Guest Service Representative, The Townsend Hotel
  • Restaurants: Shawniqua Smith, Sales Associate, Ocean Prime
  • Transportation: Dawn Carroll, Delta Sky Club Representative, Delta Air Lines
  • Volunteers: Mamie Burton, Volunteer, DMCVB

The Overall Service Champion was Hank Sower, Historic Presenter at The Henry Ford. Encompassing all of the attributes of the ROSE Awards, Sower provides extraordinary customer service every day and is not only a representative of The Henry Ford, but an ambassador for greater Detroit.

The 20th Annual ROSE Awards honored past DMCVB president William F. McLaughlin, by introducing the inaugural McLaughlin Award. This award recognizes businesses for their superior customer service. A panel of judges reviewed the many nominations before awarding The Henry Ford.

Winners received lunch with Larry Alexander, DMCVB president and CEO, dinner for two, tickets to The Henry Ford Museum and Greenfield Village, tickets to a Detroit Tigers game, a dozen roses and the prestigious ROSE award designed by The Glass Academy founder, Chris Nordin.

ROSE Award sponsors included Delta Air Lines, The Henry Ford, People’s Transit, Wesley Berry Flowers, Detroit Tigers, and Full View Productions.

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